By David Dorf-Oracle on Dec 03, 2014
After I received my iPhone 6, I quickly registered a credit card and headed to Walgreens to test ApplePay. It worked great, meeting my expectations. Since then I've only used it one other time -- at a vending machine I found in a hotel. (And they charged an extra $0.10, presumably for using a credit card.) To be fair, I also have a case/sled for my iPhone 5 that allows me to use Isis/Softcard which I've tried at McDonald's. But in both cases there's no real incentive for me to use it. The card in my wallet works just as well.
InfoScout just released the results of its Black Friday survey and found that ApplyPay was used only 5% of the time when it could have been used. That is, the customer had registered a card and the store was equipped to accept ApplePay, yet only 5% of the time was ApplePay used.
There are various reason cited by the survey participants for not using ApplePay, but the biggest (31%) was not knowing whether the store accepts it. When asked why iPhone 6/6+ owners haven't even tried ApplePay most said they didn't know how it works (32%) or they're satisfied with current payment methods (30%).
Pymnts.com declares "ApplePay a Bust on Black Friday, New Data Show," but most of the experts they interviewed said the adoption rate is normal for an emerging payment. My own experience with smart cards is similar; a big marketing push is required to educate consumers so they feel comfortable.
So have you used ApplePay yet? How was the experience?