By Rose Spicer-Oracle on Nov 09, 2015
With growing sales across its more than 400 stores and e-commerce site, family footwear retailer Shoe Carnival is implementing Oracle Retail Customer Engagement Cloud Services to transform its “ShoePerks” loyalty program. The Oracle Retail solution is part of a larger strategic marketing push at Shoe Carnival, and will make it easier for the loyalty program managers to customize and enhance offers, roll out new promotions, and drive sales in stores and online.
Shoe Carnival will use the loyalty program to better understand its customers’ purchase behaviors and segment shoppers by VIP, first-time buyer, and other categories that will help to match the right promotion with the right shopper at the right time. Shoe Carnival will leverage Oracle Retail Customer Engagement Cloud Services to support key aspects of its customer marketing, segmentation and loyalty awards operations. More specifically, Shoe Carnival plans to implement Oracle Retail Customer Management and Segmentation Foundation and Oracle Retail Loyalty and Awards Cloud Services.
We look forward to Shoe Carnival’s success. Become part of the Shoe Carnival customer community, check out www.shoecarnival.com and take time to browse the new winter selections.