Tuesday Jun 28, 2011

Virtual Grocery Store

Because South Korean's are so busy, Tesco decided that its Homeplus grocery chain should offer a virtual alternative in subways.  As you can see in the video below, shoppers passing through a subway station can see a virtual representation of the store and scan items with their mobile phones.  This builds a shopping list which is delivered to their homes later that day.

This is a very cool example of leveraging technology to offer a shopping experience that's different from bricks and clicks.

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