By David Dorf on Jun 28, 2011
Because South Korean's are so busy, Tesco decided that its Homeplus grocery chain should offer a virtual alternative in subways. As you can see in the video below, shoppers passing through a subway station can see a virtual representation of the store and scan items with their mobile phones. This builds a shopping list which is delivered to their homes later that day.
This is a very cool example of leveraging technology to offer a shopping experience that's different from bricks and clicks.