By Rose Spicer-Oracle on Nov 26, 2014
Last month, TOMS presented at the Oracle OpenWorld 2014 conference. As we approach the Thanksgiving holiday, retailers like TOMS remind us we have many blessings to be thankful for. We also have the opportunity to help the less fortunate as we shop this holiday season.
TOMS, the socially conscious retailer that donates footwear, eye care, and fresh water based on customer purchases of shoes, sunglasses, or coffee has been on a multi-directional expansion path over the past 18 months. Since its adoption of the Oracle Commerce platform in 2013, the retailer has launched e-commerce sites in the Netherlands, France, and Germany, and then migrated its U.K., U.S., and Canada sites to the new platform in 2014. The impressive total: six sites, four languages, and three different currencies.
Nor is TOMS simply staying put: Global Vice President Hilda Fontana, in remarks at the recent Oracle OpenWorld conference in San Francisco, said Australia, Latin America, and other European countries will be rolled out using the same e-commerce platform by as early as 2015.
The retailer prizes not only the strong customer experience that the Oracle Commerce platform allows them to offer but also the flexibility to experiment with unconventional business models. In addition to its own “One for One” initiative, which provides eye care for children in developing countries and fresh water for each bag of coffee purchased, TOMS has also sought to empower other socially conscious companies and entrepreneurs. That was the impulse behind the creation of Marketplace, which was introduced late last year to provide a platform on the Toms’ website for more than 200 products offered by 30 different companies. TOMS founder Blake Mycoskie has called Marketplace the best way to introduce other inspiring products to Toms’ engaged community.
In her remarks, Fontana discussed how re-platforming to Oracle Commerce for TOMS’ global, multi-site architecture gave the company room to grow. TOMS gained the ability to enter a product once and leverage Oracle’s translation and multi-site features to merchandise the product for all markets, as well as robust catalog management capabilities across multiple sites and countries. In addition, because TOMS has been able to integrate its order management systems, product updates are seamless and customers have a real-time view of available inventory as they shop.
To view Fontana’s Oracle Open World presentation, click here: TOMS: Case Study
To experience Oracle Commerce @ Work shop here: www.toms.com and explore the new points program.