Friday Jun 21, 2013

Oracle is a Leader again in Gartner’s Magic Quadrant for E-commerce

Although e-commerce represents only 10% of the typical brick-and-mortar retailer’s sales, that percentage continues to climb.  So it’s no wonder that many retailers are considering the purchase of new e-commerce platforms to provide a commerce experience that keeps customers coming back.  And once again, Oracle and IBM lead the pack, identified as leaders in Gartner’s 2013 Magic Quadrant for E-Commerce along with hybris. 

Many retailers are realizing the need to support Commerce Anywhere, allowing customers to interact with brands on their own terms.  Gartner reinforces this trend saying, “E-commerce is moving beyond just an online selling channel to integrated platforms delivering a unified customer experience. Traditionally, most organizations have been investing in the online channels with the objective of driving additional sales. However, customers increasingly are expecting a seamless buying experience across all channels, and e-commerce is a critical part of this evolution since it is a point where other channels are integrating to synchronize the customer experience across channels."

Oracle saw this trend coming and acquired ATG, FatWire, and Endeca, all leaders in their respective markets, starting back in 2010.  The assets have been combined as Oracle Commerce and represent a comprehensive solution for retailers to sell via the Web while offering the best customer experience possible.  Retailers like JCPenney, American Apparel, and Kohl’s have recently licensed Oracle Commerce as part of their transformations.

In the next two years we’ll begin to see more separation between the retailers that have a Commerce Anywhere strategy, and those that continue to flail with separate channels.  Integrating online and offline commerce, along with mobile and social aspects are becoming crucial to success in the industry.

Friday Apr 26, 2013

Oracle Commerce Suite Release

Consumers now have the power to determine how and when they interact with a business, blurring the boundaries of web site, mobile site, service center, or physical stores as separate entities. Consumers want to interact with the business and the brand and have a consistent experience regardless of how and when they choose to interact with it. With a continued focus on enabling a Commerce Anywhere strategy, Oracle's latest release of the commerce suite provides key capabilities to support cross-channel commerce, search, and personalization.

The Oracle ATG Web Commerce 10.2 release includes significant investment across a number of critical investment themes, including Commerce Anywhere capabilities, enhanced business tool experience, mobile capabilities, and multisite enhancements. 

The Oracle Endeca Commerce 3.1.2 release includes a set of usability improvements in Experience Manager, additional features in the Endeca Assembler, continued investment in the MDEX Engine and data integration capabilities, and a number of bug fixes.  Additionally, Endeca Commerce 3.1.2 is coupled with the ATG Commerce 10.2 release to provide native iOS reference applications for iPhone and iPad leveraging the Endeca Assembler.

In the video below, John Andrews explains the five key themes driving Oracle Commerce:


The Oracle Commerce Suite powers Commerce Anywhere.

About


David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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