Friday Jun 21, 2013

Oracle is a Leader again in Gartner’s Magic Quadrant for E-commerce

Although e-commerce represents only 10% of the typical brick-and-mortar retailer’s sales, that percentage continues to climb.  So it’s no wonder that many retailers are considering the purchase of new e-commerce platforms to provide a commerce experience that keeps customers coming back.  And once again, Oracle and IBM lead the pack, identified as leaders in Gartner’s 2013 Magic Quadrant for E-Commerce along with hybris. 

Many retailers are realizing the need to support Commerce Anywhere, allowing customers to interact with brands on their own terms.  Gartner reinforces this trend saying, “E-commerce is moving beyond just an online selling channel to integrated platforms delivering a unified customer experience. Traditionally, most organizations have been investing in the online channels with the objective of driving additional sales. However, customers increasingly are expecting a seamless buying experience across all channels, and e-commerce is a critical part of this evolution since it is a point where other channels are integrating to synchronize the customer experience across channels."

Oracle saw this trend coming and acquired ATG, FatWire, and Endeca, all leaders in their respective markets, starting back in 2010.  The assets have been combined as Oracle Commerce and represent a comprehensive solution for retailers to sell via the Web while offering the best customer experience possible.  Retailers like JCPenney, American Apparel, and Kohl’s have recently licensed Oracle Commerce as part of their transformations.

In the next two years we’ll begin to see more separation between the retailers that have a Commerce Anywhere strategy, and those that continue to flail with separate channels.  Integrating online and offline commerce, along with mobile and social aspects are becoming crucial to success in the industry.

Wednesday Feb 13, 2013

What's Next from Apple?

Apple has had a profound impact on the retail industry with its amazing stores, mobile POS, and devices that allow people to shop on-the-go.  So it makes sense to monitor the boys in Cupertino so we don't get blindsided.  This week two big rumors were revealed that might give us some hints of what's to come.  First, Bloomberg is reporting Apple has a team working on a smart-watch, a wearable device that has some of the iPhone's features.  I find it hard to believe they can pack enough battery into a wristwatch for it to be anything iPhone-like, but perhaps its just a conduit for alerts from a bluetooth connected iPhone.

This "iWatch" concept has me thinking about even faster payments at the POS.  No need to whip out that phone, as perhaps the iWatch will  transmit payment credentials.  This could be the second step toward the wearable computer, the first being Google Glass.  The future may bring real-time product previews and offers magically popping up in your field of vision.  (BTW, our Retail Applied Research team has been working on iPad-based augmented reality for delivering contextual reports to store managers as they walk the aisles.)

The second rumor is that Apple is looking to buy a high-end television manufacturer.  The potential for Apple to apply what it learned from the music industry could really change the way in which we consume TV.  And of course, Apple would be well positioned to optimize Second Screen Commerce, allowing viewers to easily buy what they see. PayPal has teamed with Tivo to allow viewers to buy from ads, but a true Apple TV might just allow purchases from sitcoms.  The Big Bang Theory meets QVC.

I just hope the iWatch isn't waterproof, because the shower is my only remaining refuge.

Monday May 16, 2011

Social Blueprint for Retail

The Association for Retail Technology Standards (ARTS), a division of the NRF, has three primary objectives for helping retailers: build standards, produce RFP templates, and educate.  Lately I've been focused on the education aspects, helping with the SOA Blueprint, Mobile Blueprint, and Cloud Computing whitepapers.  Our next endeavor will be a whitepaper that discusses the use of social media in retail.

This will be an interesting project since social media is relatively young and fluid.  In my discussions with retailers, most generally understand the value of mobile right away, but the jury is still out on social.  Therefore, this paper will focus on classifying the different types of social media campaigns and programs, examples specific to retail, and advice on ways to get started.  Regular readers of this blog know there are many interesting examples, and retailers will benefit from having them easily accessible in a single document.

Unlike the NRF Mobile Blueprint, this project is sponsored by ARTS and therefore requires ARTS membership.  Big names like IBM, SAP, Oracle, and Pier 1 Imports are already signed-on along with others to create a healthy mix of vendors and retailers.  If you are interested in joining ARTS and participating on the sub-committee, please contact Richard Mader (maderr@nrf.com).  There will be several conference calls leading up to our next face-to-face in Minneapolis, July 25-27.

About


David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


Industry Connect


Stay Connected
Blogroll

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
8
9
11
12
13
14
15
16
17
18
19
20
21
22
24
25
26
27
28
29
30
   
       
Today