By Rose Spicer-Oracle on Apr 21, 2015
From Amazon to Zappos, shoe retailers vie for consumer orders and Aerosoles is gaining ground by keeping loyal fans happy and winning new ones with a modern e-commerce experience and a tightly-integrated fulfillment strategy. In a press release with partner DMI, Aerosoles executives share insight to creating a “future-proof omnichannel” platform that has grown e-commerce sales using Oracle Commerce, Responsive Web Design and cross-channel fulfillment.
Aerosoles completely overhauled its ecommerce operations in 2014, took steps to improve the customer experience and tapped its stores and warehouses to get orders in the hands of shoppers efficiently. Retail news magazine Retailing Today covers Aerosoles’ e-commerce initiative here, noting that the retailer promptly delivered a record performance on Cyber Monday.
Enhancements focused on both the front-end shopper experience and the cross-channel fullfillment operations behind the scenes. First, higher-resolution color and images, state-of-the-art search and cleaner checkout were employed as part of Aerosoles’ new Oracle Commerce platform. Whether consumers sign on with a mobile device or with a personal computer, the Aerosoles ecommerce website responds immediately with a format that performs well and is easy to navigate. This Responsive Web Design feature, Oracle Commerce enhanced dynamic search and guided navigation, and site mapping and SEO capabilities are designed to deliver more overall site volume and sales.
Aerosoles supports the customer experience with some astute back-end strategy. E-commerce transactions are fully integrated with stores and warehouse locations for fulfillment to the customer quickly, effectively and with an eye toward balancing inventory availability. Call center integration with DMI OrderSync OMS ensures customer service and sales associates can readily help with orders, add-ons, returns, cancellations, backorders and customer service.
According to DMI, Aerosoles’ mission was to “provide an atmosphere that optimizes its customers’ shopping experience not only online but through all sales channels.” An omnichannel commerce and retail data integration strategy delivers a seamless experience for Aerosoles customers across online, mobile, call center or in-store shopping.
For a closer look at Aerosoles in action, shop the new website and enjoy the spring and summer collection!