By David Dorf-Oracle on Apr 15, 2015
Amazon announced one hour delivery for Austin so I had to give it a try. My daughter needs a larger camera bag, so I decided that would be a great item to order. You have to order via the PrimeNow mobile app and its a reduced set of available items, but I had no problem finding what I wanted. I waited until 8am to start my order, which took six minutes because I used my office address and had to verify my credit card. Here are some screen shots of the order:
Two hour delivery is free, and one hour is $7.99. It also recommends a tip of $5.00. Between the delivery charge and tip, I guess they cover the cost. It might even be cheaper than two-day shipping according Paula Rosenblum, a retail analyst with RSR. I chose the one hour delivery and received a text message at 8:11am stating, "Your Amazon Prime Now order will arrive soon." Then at 8:21am I received a second text message stating, "You Amazon Prime Now order has been delivered." Yep, it was delivered in 15 minutes.
Now you can see in the map above that the DC is very close to my office, but its still impressive how fast I got my order. I can definitely say I'll use the service again.
Retailers have the opportunity to offer similar services by partnering with delivery companies. They key is managing in-store inventory and the picking process. I expect to see this service from local stores in the next year.