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Ricardo Eletro Reduces Operational Cost by 40m Brazilian Reais per Month with Oracle Retail

Rose Spicer
Global Senior Director

Brazilian Consumer Electronics Retailer Streamlines Operations with Oracle Retail Merchandising and Fiscal Management Solutions

Ricardo Eletro, the third largest retailer of consumer electronics in Brazil, has deployed Oracle Retail Merchandise Operations Management and Oracle Retail Fiscal Management to enable converged commerce, empower associates, and increase operational efficiency. Ricardo Eletro faced the challenge of integrating more than 900 stores and 12 distribution centers in the midst of company transformation. 

The partnership between Oracle Retail and Ricardo Eletro began eight years ago.  In January 2016, following several mergers and the costly support of disparate systems and varying IT infrastructure maturity levels, the decision was to unify Ricardo Eletro under one brand, and a unified Oracle IT infrastructure. This partnership empowered the Ricardo Eletro commercial department to optimize the market structure to facilitate open to buy, centralize management, and streamline pricing, while adhering to federal regulations. 

"We needed establish a foundation for the new organization. We evaluated the systems and existing investment of all our companies. Oracle emerged as the clear choice to establish a foundation for growth for Ricardo Eletro," said Edson Tavares, CIO of Ricardo Eletro.

“The ‘Unification’ project transformed the company with a simplified infrastructure, a unified workforce and a better appreciation of customer while reducing operation costs by 40M Brazilian Reais per month,” Said Vinicius Hamzi, Planning and Management Vice president of Ricardo Eletro. "Our team empowered the holding and operations teams with a culture of transparency and efficiency. We launched a Zero-Based Budget (ZBB) and we adopted the best practices and retail rich functionality of Oracle Retail and Oracle E-Business Suite.”

Ricardo Eletro selected Oracle Retail implementation partner BRX Retail to support this project. BRX Retail provided local resources with product experience, local understand of Brazilian tax regulation and the implementation knowledge to deliver and respond quickly.

“With the implementation of Oracle, Ricardo Eletro has proven that there is power in simplicity.  Ricardo Eletro can now anticipate the needs of the stores and the online channels to better serve the consumers with a simplified an inspiring experience,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “Oracle has dedicated resources to localize the requirements for the Brazil market. Oracle Retail is thrilled to partner with Ricardo Eletro to extend their foundation for growth.” 

Oracle Retail Industry Connect 2017 

Join us at Oracle Industry Connect this spring. The program is designed for and delivered by retailers. On March 20-22, 2017 we will gather as a community in Orlando, FL to share best practices, talk strategy and discover new innovations for retail. Limited to retailers and paying sponsors. Register today: http://www.oracleindustryconnect.com

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