Brazilian Hardline Retailer Improves Pricing, Replenishment and Centralized Management Capabilities
Oracle announced that Brazilian hardline retailer Ribeiro has selected Oracle Retail Merchandising, Planning & Optimization and Supply Chain solutions to empower operational discipline to attract, retain and serve their Omnichannel customers. Ribeiro is a family owned company offering household items and electronics that established operations in 1910. Today Ribeiro is managed by the third family generation that operates over 82 stores, the call center and a robust online presence. To stay relevant to the changing consumer, the company decided to modernize and incorporate more technology to anticipate consumer demand.
In this journey, Ribeiro realized the need to adopt worldwide best practices by replacing its’ proprietary legacy software, to allow the company to structure its Omnichannel operations, and integrate physical stores with e-commerce and the back office. After analyzing several market solutions, the company chose to extend its’ relationship with Oracle Retail. Ribeiro will implement Oracle Retail Allocation, Oracle Retail Replenishment Optimization, Oracle Retail Regular Price Optimization and Oracle Retail Store Inventory Management in a staged approach. In 2012 Ribeiro partnered with Oracle to drive growth in the online channel. Ribeiro implemented Oracle Commerce in less than 5 months with great results.
“We were looking for a tool that would allow us to act faster instead of building design interfaces with legacy systems. We needed to improve pricing, replenishment and centralized management to accelerate our response to customer demands. We considered Oracle Retail as the best solution in the market to help Ribeiro to address this challenge.” says Dan Attie, Commercial Director at Ribeiro.
The modernization of Ribeiro with Oracle Retail solutions is planned to simplify the reorganization of internal processes, allowing for the definition of pricing goals, commercial action planning and logistics management organization. The implementation will be delivered in stages by Oracle PartnerNetwork Gold Level Partners SkillNet and Veltio. The staged implementation will follow a prescriptive plan to minimize the impact on the company’s operations and maximize the return on their investment with Oracle.
“With this implementation, we will gain real-time control of our stores and we will ensure that the same information is shared throughout the company, giving us better decision-making process,” explains Attie.
“Our global consumer research, Retail in 4 Dimensions, shows that consumers are open to personalized shopping experiences, communications and tailored offers. We believe that inventory is fundamental to a personalized shopping experience,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “With this investment, Ribeiro will gain a single view of inventory to fully support the connected shopper experience.”
About Oracle Retail:
Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail.
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