This year the Oracle Retail users conference, Crosstalk, had a 20% increase in attendees, which was driven by both new customers and those acquired via Endeca. As the product assets of Oracle have grown, so has the completeness of the solution set. This year was marked by the breadth of omni-channel stories.
Rose Spicer and her marketing team (see photo on left) always strive for an equal balance of retailer presentations, networking opportunities, and unique experiences -- this year was no exception. We had 41 different retailers from China, Russia, South Africa, Brazil, Chile, US, Canada and the UK sharing their insights with one another. In all there were 251 executives from 120 iconic brands such as Daphne, Kohl's, Morrisons, Abercrombie & Fitch, Hot Topic, Talbots, Petco, Deckers, Sportmaster, Mr. Price, Falabella, and Disney to name a few.
From a product perspective, there were a few new developments from Oracle Retail:
But the real benefit of attending Crosstalk was hearing about the experiences of retailers and partners. Here are are a few interesting facts I picked up:
Additionally, there were awards, store tours on Michigan Avenue, fireworks at Navy Pier, and the Oracle Retail house band, Bolo313, performing at Solider Field. Speaking of which, a few retailers got on stage and jammed with band -- possible rival to Rock & Roll Retail?