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Oracle the Creative Choice for Italian Stationary Brand

Rose Spicer
Global Senior Director

Legami applies cutting-edge retail technology to expand business while dazzling customers with a modern customer experience  

Legami immerses and delights consumers in a creative workshop offering stationery products, accessories, jewelry, and lifestyle items online, in-store and through wholesale partners. Retailers, from iconic department stores to museums, around the world showcase the infectious and inspiring Legami collections. The chain is also expected to open 30 new boutique stores in the next three years. To support this new adventure in Italy and beyond, Legami partnered with Oracle to dazzle their customers with a connected and seamless shopping experience.  

“Legami is committed to offering innovative new concepts, experiences, and products within our boutiques. With young, tech-savvy shoopers, our retail technology needs to support this mindset,” said Alberto Fassi, CEO, Legami. “We chose Oracle Retail to deliver the next-generation shopping experience to grow with our business. By adopting a modern Point-of-Service platform, we can speed up the checkout process while better engaging with our customers.” 

In the recent Topography of Retail Report, nearly 6,400 European consumers surveyed prioritized being able to see and touch items (67 percent) as one of the most compelling attributes of a shopping experience. The Legami brand attracts shoppers who like to browse for the perfect gift, discover innovative new items, or explore the world through merchandise.

In just six months, Legami implemented Oracle Retail Xstore Point-of-Service (POS) and Oracle Retail Customer Engagement. Today, Legami boutique employees have powerful tools at their disposal to access relevant customer information in real-time and manage payments safely to improve customer service in the store. The modern POS significantly streamlined operations and reduced errors during transactions.

“In-store experiences are more relevant than ever,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “As Legami expands to new regions, Oracle tools will provide associates the insights needed to deliver a lasting, positive impression on shoppers. It’s exciting to imagine where this dynamic brand will go next on their journey and we look forward to supporting them each step of the way.”


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