Oracle Retail named as a Leader in Gartner’s Magic Quadrant Analysis of Retail Assortment Management Applications.
Oracle Retail has introduced a new Oracle Retail Assortment and Item Planning Cloud Service for fashion and soft line retailers. Delivering an effective assortment and item strategy that engages the customer in an omnichannel environment requires a single view of customer, inventory, order, demand, pricing and promotions that is easily accessed in a cloud environment. Oracle Retail Assortment and Item Planning Cloud Service provides a framework of best practices for retailers while arming business analysts with advanced analytics and data science that improve the accuracy of assortment and item planning.
Oracle has been named a leader in Gartner’s Magic Quadrant analysis of Retail Assortment Management Applications (RAMA), for the fourth consecutive year.
“Oracle continues its relative placement in the Leaders quadrant,” said Robert Hetu, Research Vice President, Gartner. “Oracle has been the leader in providing all RAMA capabilities for several years. Its leadership in the Magic Quadrant also includes the use of all 13 advanced analytics types within its RAMA application.”
“Oracle’s ongoing leadership in merchandising assortment solutions can be attributed to our extensive suite of modern technology, our focus on delivering innovation in the cloud and our growing community of retailers,” said Jeff Warren, Vice President, Oracle Retail. “The launch of Oracle Retail Assortment and Item Planning speaks to our continued commitment to innovation and leadership in retail, as demonstrated with our release of visual planning, and we appreciate that Gartner recognizes our leadership in their Retail Assortment Magic Quadrant.”
The new Oracle Retail Assortment and Item Planning Cloud Service provides retailers with a rich visual, end-to-end workflow to define and execute local market assortments. Retailers gain item level visibility across their brick and mortar footprint to improve traffic conversion in individual stores, while increasing gross margin and return on investment