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Oracle Discusses the Retail Ramifications of COVID-19 at Velocity 'My Private Brand' Virtual Event

Oracle Retail is proud to be a Gold Sponsor of the 2020 Virtual edition of Velocity Global: the My Private Brand Conference, which is taking place online from August 4-5, 2020. My Private Brand responded to the COVID-19 health crisis by transforming the Velocity Conference into an exciting virtual experience with unmatched opportunities for networking with private label retailers. 

On August 4, the event’s main stage will kick-off with a Private Brands: A Recipe for Success session from SOBEYS at 9:15 a.m. CDT. Oracle Retail’s Paul Woodward, Senior Director, Solutions Management Group, will take the Velocity stage to present The Secrets to Developing Transparent Private Brands at 11:00 a.m. CDT and Doug Macdonald, Brand Compliance Business Development Manager will be presenting After COVID-19, Is It Time To Digitize The Private Brand Food System? at 3:30 p.m. CDT.

After the 2-day event concludes, the on-demand replays will be available to registrants for an entire year.

There are four main areas to consume content during the virtual event, and they include: 

  1. Main Stage

  2. Vertex Awards Stage

  3. COVID-19 Impact Stage

  4. Innovation Expo

See the full agenda here. 

Session Details

Speaker: Paul Woodward
Session Name: The Secrets to Developing Transparent Private Brands
Session Time: Tuesday, August 4 from 11:00-11:30 a.m. CDT

Today consumers rate brand transparency, honesty, and responsibility as significant factors in their buying decision. This is now a fundamental ingredient in generating brand trust and image. Paul will reveal how the world’s leading private brands have incorporated transparency into their R&D process.

About Paul Woodward
Paul pioneered and founded the first collaborative compliance lifecycle solution in the early ’90s, which has gone onto to be the world’s leading application of its type. Over the past 20 years, Paul has worked and collaborated with many of the world’s leading grocery retailers, own brand manufacturers and service organizations to further develop standard solutions, practices and best of breed supply chain engagements. These solutions and practices are now widely used across Europe, North America, and Australia for the end-to-end development, assessment, and ongoing compliance management of over 750,000 products worth $60 billion per annum. Paul now leads Oracle’s global retail supply chain transparency, collaboration, product safety, and Blockchain initiatives.

Speaker: Doug Macdonald
Session Name: After COVID-19, Is It Time To Digitize The Private Brand Food System?
Session Time: Tuesday, August 4 from 3:30-4:00 p.m. CDT

Private brand grocery sales have surged since the health crisis, but retailers face new challenges. Supplier networks have been disrupted, requiring new suppliers to be on-boarded quickly. Consumer needs have changed and will continue to evolve in the coming months. Retailers need an agile response to find success, even while private brand teams are mostly working remotely. The FDA is calling for the food system to be digitized – what does this mean, and what role do retailers need to play?

About Doug Macdonald
Doug Macdonald is a member of the Oracle Retail Brand Compliance team. His focus is on helping retailers navigate the journey to private brand excellence. During his career, he has assisted companies across multiple industries to transform the way they develop new products in complex and highly competitive markets. His experience includes innovation, quality, manufacturing, compliance, sourcing, procurement, and supplier risk management. 

Velocity Conference Logo

Learn more about private brand innovation by registering and using code ORA30VEL for 30% off the registration of Velocity’s First Virtual Global Private Brand Event, August 4-5, 2020. 

If you are a retailer and interested in a free pass from Oracle, contact douglas.macdonald@oracle.com today.

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