Retail environments are becoming more and more competitive when it comes to attracting and retaining talent. Oracle Retail’s Chris Sarne discusses the role of the CMO in this process and the role technology plays throughout the store, specifically as it relates to revenue and the overall employee experience.
Optimization of omnichannel is the new trend, especially at the start of the customer journey. Commerce platforms that design for a modern, optimized omnichannel experience must consider these three key front-end functions that are omnichannel specific.
Identifiable store traffic is a growing opportunity for brick-and-mortar retailers as more of the retailer’s total transaction mix shifts from anonymous transactions to identified interactions. Retailers need to recognize this opportunity and create a home field advantage for themselves.
BTM Global, a premier provider of retail system integration and development services and a Gold level member of Oracle PartnerNetwork (OPN), announced that Event Network is now live with Oracle Retail Xstore Point-of-Service (POS) solution.
As retailers pivot to putting the customer at the center of their universe and aim to develop individualized connections, the modern retail CMO’s role is stretched across the entire business. Learn how the KPIs are evolving — from Customer Acquisition Cost to Customer Engagement Score — and bring clarity to the chaos.
One of the world’s largest apparel companies, boasting TOMMY HILFIGER and CALVIN KLEIN, invests in retail technology to support growth. PVH Asia Limited, a wholly owned subsidiary of PVH Corp. [NYSE: PVH], one of the world’s largest apparel companies, has selected Oracle Retail to modernize its customer experience and store technology. PVH owns iconic brands including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen and IZOD. PVH Asia will implement Oracle Retail Xstore...
Retailers that have a higher percentage of identifiable transactions (for example, BOP traffic) will be able to predict with higher precision what offers are most likely to land with their customers as well as are in a better position to create and forecast traffic.
Strong digital leadership in retail begins with knowing your destination and follows with having the right resources to take you there. Leverage Oracle’s breadth and depth in retail to put control in your hands to simplify your technology footprint, innovate faster, and deliver AI-driven experiences that drive engagement and loyalty wherever your shoppers are.
Leading Pharmacy Extends 100 Year Legacy with Oracle. Farmatodo, a leading Venezuelan self-service chain of pharmacies, has specialized in providing medicine, personal care, beauty and baby products to help consumers care for themselves and their families for more than 100 years. Through a seamless shopping experience, the company offers approximately 8000 products in more than 200 stores and online in Venezuela and Colombia. With Oracle Retail, Farmatodo has established a...