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Miroglio Fashion Selects Oracle Retail to Drive Innovation

Rose Spicer
Global Senior Director

Italian Fashion Company Creates Connections between Product, Data and People

Italian fashion company Miroglio Fashion has selected Oracle’s Omnichannel Suite of solutions including Oracle Retail Xstore Point-of-Service, Oracle Retail Customer Engagement and Oracle Retail Order Broker. The Miroglio Fashion is launching a retail innovation initiative, that includes the Oracle solutions, to improve efficiency and performance called the Retail 4.0 Program. Miroglio Fashion creates and distributes 11 brands including Fiorella Rubino, Oltre, Motivi, Elena Mirò, Caractère in more than 1,110 retail stores in 34 countries.

"Innovation is part of the DNA of the Miroglio Fashion. With this innovation initiative, we want to bring 4.0 solutions including RFID, Smarter Stores and a Dealing Room for replenishment collaboration. In retail, the use of Oracle Retail technology and digital will offer our customers a richer shopping experience while increasing and improving the efficiency of our stores,” said Hans Hoegstedt, new CEO of Miroglio Fashion.

Developed in partnership with Oracle Retail Consulting, the Omnichannel initiative supported by the Oracle Retail implementation will activate new ways to integrate between physical stores and the online channel. This solution replaces the entire international network - 1,100 stores including directly operated stores and partners.

“With the Retail 4.0 program gradually we give body to our vision of the future of retail.  The technology will enhance the full potential of our people empowered with the knowledge of the needs and expectations of women who choose our brand," said Hoegstedt. “We gained confidence in Oracle through the demonstration of the portfolio and the depth of Omnichannel references.”

“Oracle Retail has established cornerstones that define our solution strategy. Innovation is paramount to our go forward strategy. Innovation is delivered consistently with a focus on cloud first, mobile everywhere, better together, modern retailing, and leveraging technology and scale.” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “Oracle is honored to be part of such an important initiative for Miroglio Group.”

About The Miroglio Group

The Miroglio Group is a leading Italian industrial company that operates in the fashion and textile industries on a global scale. The Group is also a great example of integrated logistics both in the fashion and textile. Miroglio Fashion is part of the Miroglio Group and deals with creating, producing and distributing throughout the world 11 womenswear brands. The distribution strategy is structured on many levels and counts, up to the present day, 1,200 single brand stores, 5,000 trade customers with multi-brand stores and the e-commerce channel. 

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Comments ( 1 )
  • Susoft Wednesday, January 15, 2020
    Thanks for sharing this wonderful Post. POS Software for Retail Stores Keep sharing more useful, Thank you so much.
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