Catch this on-demand webcast, as Paul Woodward and Doug Macdonald discuss top private label retailer challenges and topics coming out of this week's Velocity Global: the My Private Brand’s virtual conference.
Learn how the leading private label brands are responding to the COVID-19 health crisis by developing transparent brands, new recipes for private label success, and guidance on how to digitize private brand food systems.
Private labels increased by 29%, outpacing national brand product sales, which grew by 24% (Nielsen)
After trying a private brand for the first time, 60% of US shoppers said they would continue to buy the store brand option (Magid)
Grocery sales are up 30%, some categories are up 100%, as families now eat more meals at home
Private brand penetration has increased, as consumers look for good value buys
Supply chain networks are experiencing disruptions, as suppliers are unable to meet demand and ingredients aren’t available
How can I protect my private brand supply chain?
How can I find alternative sources if there is a product supply issue?
What if certain ingredients are no longer available?
How can I maintain consumer trust at this time?
How can I manage the on-going risk of food contamination?
Reduce risk through a collaborative platform for product lifecycle and compliance management
End-to-end product lifecycle management for the sourcing, development, compliance, surveillance, and performance of your private own brand portfolio
Promote and develop a transparent brand with data you can trust and confidently share
Product and supplier attribute information management - enabling the distribution of fully maintained, up-to-date and validated data
Rapidly respond to crisis and risk through access to a single version of the truth
Supply chain and material transparency - enabling proactive and reactive evaluations of formulations, suppliers, and supply chain connections