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[On-demand Webcast] 2020 Grocery Private Label Growth Trends

2020 Grocery Private Label Growth Trends webcast bannerCatch this on-demand webcast, as Paul Woodward and Doug Macdonald discuss top private label retailer challenges and topics coming out of this week's Velocity Global: the My Private Brand’s virtual conference. 

Learn how the leading private label brands are responding to the COVID-19 health crisis by developing transparent brands, new recipes for private label success, and guidance on how to digitize private brand food systems.

COVID-19 Impact on Private Label

  • Private labels increased by 29%, outpacing national brand product sales, which grew by 24% (Nielsen)

  • After trying a private brand for the first time, 60% of US shoppers said they would continue to buy the store brand option (Magid)

  • Grocery sales are up 30%, some categories are up 100%, as families now eat more meals at home

  • Private brand penetration has increased, as consumers look for good value buys

  • Supply chain networks are experiencing disruptions, as suppliers are unable to meet demand and ingredients aren’t available

Webcast Will Answer Five Frequently Asked Retailer Questions

  1. How can I protect my private brand supply chain?

  2. How can I find alternative sources if there is a product supply issue?

  3. What if certain ingredients are no longer available? 

  4. How can I maintain consumer trust at this time? 

  5. How can I manage the on-going risk of food contamination?

A Look at the Private Brand Product Lifecycle


How Oracle Retail Brand Compliance Can Help

  • Reduce risk through a collaborative platform for product lifecycle and compliance management

    • End-to-end product lifecycle management for the sourcing, development, compliance, surveillance, and performance of your private own brand portfolio

  • Promote and develop a transparent brand with data you can trust and confidently share

    • Product and supplier attribute information management - enabling the distribution of fully maintained, up-to-date and validated data

  • Rapidly respond to crisis and risk through access to a single version of the truth

    • Supply chain and material transparency - enabling proactive and reactive evaluations of formulations, suppliers, and supply chain connections

Register Today for the Replay!


Featured Speakers

Paul Woodward and Doug Macdonald head shot photo



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