Leader in Quality Tabletop, Giftware and Collectibles Engages Shoppers with Personalization
Lenox is using Oracle Commerce Cloud to modernize its omnichannel shopping experience and deliver a steady stream of new products and features at its namesake Lenox and Reed & Barton brands. By leveraging Oracle Commerce Cloud’s configurable, customizable storefront, Lenox can now personalize what customers see based on preferences and shopping patterns, and streamline business operations, supporting its mobile and desktop sales.
“Our focus is providing customers enduring luxury products and trend-setting brands with a fresh, engaging shopping experience. Oracle Commerce Cloud keeps us current in a rapidly changing consumer environment across online and mobile channels with over 25 percent improvement in year-over-year mobile sales,” said Ravi Kurumety, CIO, Lenox Corporation. “Consumers are inspired and empowered by a more visual, intuitive shopping experience where they can easily discover new complementary items and designs to patterns they already own.”
Oracle Commerce Cloud enables Lenox to better support and promote exclusive designs with leading brands and designers like Dansk, Marchesa, and Kate Spade New York, as well as its own popular Lenox dinnerware and giftware. Lenox selected Oracle Commerce Cloud for its speed to market and its retail-rich functionality. For Lenox, the results are a reduction in total cost of ownership, faster access to new features and payment options, empowerment of the business teams, and a more connected shopping experience when customers shop using a mix of mobile, call center and desktop.
Oracle Commerce Cloud was implemented by Oracle Commerce Cloud Consulting (OC3), a team that specializes in e-commerce and is at the forefront of delivering innovation in a cloud services framework.
“With fantastic support from our executive team and Oracle, we were able to deploy Oracle Commerce Cloud in just about 6 months. The cloud service allows Lenox to personalize customer promotions, introduce new products faster, and deliver more effective search results and recommendations, driving increased visibility and productivity,” said Kurumety.
“With compelling offers from our consulting team, we were able to deliver a rapid deployment in partnership with Lenox in time for the peak trading season,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “Our cloud first strategy allows us to deliver new innovations more frequently to serve the retail market.”
About Oracle Retail
Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail.
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.
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Take advantage of the current Friends and Family Event. Use the code FRIENDS. You can see Oracle Commerce Cloud at work.