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Gartner 2018 Magic Quadrant for Digital Commerce

Heather Narva
Senior Marketing Manager, Oracle Retail

Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. In their latest report, the Gartner Magic Quadrant for Digital Commerce, Gartner evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.

Gartner outlined some eye-opening assumptions regarding the future of digital commerce:

  • By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
  • By 2020, more than 50% of online sellers will either list their products on marketplaces or sell third party products on their core commerce sites.
  • By 2020, 25% of leading online sellers will have enabled first-generation "commerce that comes to you" capabilities.
  • By 2022, at least 5% of digital commerce orders will be predicted and initiated by AI.
  • By 2022, 10% of the organizations running digital commerce will build that into a platform business to transform into digital businesses, and 60% of those will use an open ecosystem to scale the growth.

Today's modern retailers are looking to rationalize and simplify their IT environments. By removing the burden of infrastructure, custom development and costly upgrades, retailers can focus exclusively on optimizing and innovating their customer experience.

See for yourself how the right digital commerce technology and CX strategy can transform your retail enterprise through innovation and AI-driven technology to help increase your profits toward 15% by 2020.

View the full report to learn more.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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