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Gap Inc. Deploys Oracle Retail Cloud Services to Drive Retail Operations in Six Months

Rose Spicer
Global Senior Director


Leading Global Retailer Empowers INTERMIX Brand with Technology 

Oracle announced that Gap Inc. has deployed Oracle Retail Merchandising Foundation Cloud Service, Oracle Retail Merchandising Insights Cloud Service, Oracle Retail Integration Cloud Service and Oracle Retail Store Inventory Management running on the Oracle Cloud to drive end to end operational efficiencies and empower the business teams of the Intermix brand. Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta INTERMIX and Weddington Way brands.

As a long-standing customer of Oracle, Gap Inc. sought to build on their experience and maintain a consistent merchandising platform to simplify operations, allowing Intermix to take advantage of the dynamic, state of the art functionality and technology offered in the Oracle Retail Cloud Service. Oracle Retail Merchandising Foundation Cloud Service with Oracle Retail Integration Cloud Service empowers merchants to synchronize end to end merchandising operations from buying to inventory valuation – driving to a single version of the truth.  Daily tasks such as purchase order approval and sales auditing are efficient and effective with exception-based dashboard notifications and alerts.

Through its modern analytics interface and exception based reporting, Oracle Retail Merchandising Insights Cloud Service leverages the value of the merchandising data and identifies actionable opportunities across  product, price, promotion and placement.   

“This investment marks the first step on a journey to adopting cloud technology across our global operations. We chose Oracle Retail Cloud Services to synchronize our global initiatives and deliver state of the art functionality to INTERMIX,” said Paul Chapman, Chief Information Officer, Gap Inc. “The INTERMIX team is inspired by the potential of the solutions. They look forward to new capabilities and insights delivered by the Oracle Retail solutions.”

“Over the last six months, my team worked closely with the Oracle Retail Development, Solution Management and Consulting teams to deploy the solution from strategic planning to go-live.  

Throughout the whole process the teams functioned in tight partnership and tackled any challenges that arose. The excellent work for Intermix has given us the confidence to continue our journey to the cloud with Oracle,” said Chapman. 

INTERMIX curates the most sought-after styles from a compelling and edited mix of both established and emerging designers. INTERMIX delivers a highly-personalized shopping experience across its 40 stores in North America, and each boutique’s assortment of merchandise is hand-selected to reflect the nuances of its neighborhood. Complimentary personal stylists are on hand to work one-on-one with clients to create looks that perfectly serve their lifestyle needs.

“We are thrilled to announce the adoption of Oracle Retail Cloud Services by Gap Inc. Gap Inc. is a long standing and valued partner of Oracle Retail. We are excited to be on this journey together,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail.

About Oracle Retail:

Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail.

About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.


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