What’s new in Oracle Commerce v11.1 for Retail
By David Dorf-Oracle on Jul 31, 2014
The following is a guest article from Srini Rangaswamy, Solutions Market Director for Stores & Commerce at Oracle Retail:
Delighting your customers with seamless and relevant experiences is central to Commerce Anywhere or Omni-channel vision. The recent Oracle Commerce v11.1 release is packed with new capabilities to enable retailers to deliver seamless experiences – both in-store and online.
Let’s start with in-store experience first. Though the revenue contribution from online channels are growing exponentially physical stores continue to remain an important channel for retailers to deliver high-touch and interactive experience. The question is are your Store Associates equipped with tools – not just a digital look book – to recognize a customer and seamlessly complete a transaction regardless of the channel where the shopping process got started? Oracle Commerce Assisted Selling Application and the out-of-the-box integration between Oracle Commerce and Oracle Retail Point-of-Service (ORPOS) empower Store Associates to do just that – delight shoppers with seamless and personalized service.
Online and store integration
Oracle Commerce Assisted Selling Application(ASA) is a native iOS application, built to run on a tablet device, designed to empower in-store associates to deliver a high-touch and consistent customer service that reduces the gap between the online and store experiences. The application allows a Store Associate to access shopper’s profile and online cart, add items, apply promotions, check inventory, and checkout from the mobile device or the POS register.
This release of Oracle Commerce provides integration with sled device to enable tender by credit or debit card from the tablet device. What this enables is for a shopper to start her shopping online, add items to cart, visit a store, get personalized and consistent in-store service, and complete the checkout process right there on the floor without going through the checkout line. Optionally, to support other tender types like cash, the application allows the associate to suspend the cart and transfer it over to an ORPOS terminal (physical register) for tender capture and checkout. With this integration between Commerce and Store solution associates can now leverage shopper’s online behavioral and cart information to deliver a true channel-agnostic experience within the store environment and thus making the store visit worthwhile for the customer.
From the online/digital experience perspective Oracle Commerce v11.1 release includes significant new capabilities that allow business users to author and manage non-catalog content and use it anywhere within the site or any channel, supporting a “create once, publish everywhere” model. Refer to this blog for detailed discussion on this topic.
For details on all the new capabilities in Oracle Commerce v11.1 refer to this link.