Walmart's iPhone Application

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I downloaded two more iPhone applications from retailers and played with them a bit. The first is Gucci's app, which is unique presumably because their customers are unique. They run "iPhone only" specials like $500 designers sneakers (limit one per customer, please). The've attempted to capture the tastes of their designers by displaying their music playlists and places they visit. I suppose this makes sense for their audience, but it didn't do much for me. The interesting feature I found was the ability to post products to Facebook to share with friends.

Walmart's iPhone application has a similar feature. It allows users to post a product to Facebook so that you can ask for advice. I tried this as you can see in the picture. Seems like a pretty handy feature. It also allows users to "bookmark" products, sort of like a wishlist although it doesn't appear to be linked to their e-commerce site. Bummer.

The Walmart application is limited to electronics, which is a good place for them to start. There's an innovative feature that lets you take a picture of your room and determine the best TV size. I didn't bother to really see if it works well (I took a picture of the first class cabin on a 757. It said it needed a 20" TV, which is actually about right.), but it demonstrates outside-the-box thinking.

Any other retail-industry apps I should be using?

Comments:

You might have already tried it. iPhone app for Target is neat. It lets u browse all their online products, search for items at a near by target store and also gives you the exact aisle location of the item you are interested in

Posted by Varma Gottumukkala on November 05, 2009 at 12:34 PM CST #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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