v-Commerce?

You've heard of e-commerce and m-commerce, but how about v-commerce? A company called Pixazza is trying to make images displayed on the web act like a product catalog where anyone can click on an object within the picture to buy it for themselves. How many times have you seen an image and wanted to know where you could buy the products shown? If Pixazza has its way, the entire web could be a giant billboard for products. From their website...

Pixazza is a new platform that allows shoppers to buy products from photos seen on websites of our web publishing partners. Our unique capability allows these web publishers to generate incremental revenues by "visual commerce" enabling the images that already exist on their website.

pixazza.JPG

Just as Google AdWords allows advertising within text, Pixazza is doing the same for pictures. Of course its no surprise that Google is an investor in this venture. Now identifying the products within pictures is rather labor intensive, so I can't image this will catch on as fast as AdWords did. But I'd be willing to bet that the click-through rate is much higher because...wait for it...a picture is worth a thousand words. (Come on, you had to see that coming.)

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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