Twitter Me Not
By David Dorf on Mar 25, 2009
Before bed, my wife and I usually watch a movie from Netflix or TV from the DVR. But it rarely garners my full attention, so I usually have a laptop on my lap (how appropriate) and I surf. (This is where I run Windows 7 beta and IE8.) I have a long list of blogs, including retail focused ones, that I read, usually via RSS feeds into MyYahoo pages. I also do my fair share of social networking. Being fairly "plugged-in," people often ask if I use Twitter, and the answer is always a resounding "no."
Linkedin is an important part of my professional networking, and Facebook helps me keep up with friends that I don't see very often. But I just don't see the utility in Twitter...until today when I had a conversation with a friend that used to work for IBM. He joked that yesterday's IBM stood for "I've been moved" because they relocated employees often. But today IBM stands for "I'm by myself" because many employees work from home.
Then I realized that most of the "tweeters" I know work from home or are otherwise disconnected from co-workers. I occassionally work from home as well, and I know I tend to rely on instant messaging more than normal. Instead of discussing newly discovered websites, freeware, and electronics over the water cooler or in the corporate caferteria, an ever growing army of remote workers is using Twitter to stay connected.
For those that are part of the Twitter community, I found an evolving list of people that Tweet About Retail. There are some well respected retail industry professionals as well as C-level retail execs that use Twitter, so check 'em out. And in a future post, I'll share my list of favorite retail blogs.