Twitter Me Not

Before bed, my wife and I usually watch a movie from Netflix or TV from the DVR. But it rarely garners my full attention, so I usually have a laptop on my lap (how appropriate) and I surf. (This is where I run Windows 7 beta and IE8.) I have a long list of blogs, including retail focused ones, that I read, usually via RSS feeds into MyYahoo pages. I also do my fair share of social networking. Being fairly "plugged-in," people often ask if I use Twitter, and the answer is always a resounding "no."

press-bird.gifLinkedin is an important part of my professional networking, and Facebook helps me keep up with friends that I don't see very often. But I just don't see the utility in Twitter...until today when I had a conversation with a friend that used to work for IBM. He joked that yesterday's IBM stood for "I've been moved" because they relocated employees often. But today IBM stands for "I'm by myself" because many employees work from home.

Then I realized that most of the "tweeters" I know work from home or are otherwise disconnected from co-workers. I occassionally work from home as well, and I know I tend to rely on instant messaging more than normal. Instead of discussing newly discovered websites, freeware, and electronics over the water cooler or in the corporate caferteria, an ever growing army of remote workers is using Twitter to stay connected.

For those that are part of the Twitter community, I found an evolving list of people that Tweet About Retail. There are some well respected retail industry professionals as well as C-level retail execs that use Twitter, so check 'em out. And in a future post, I'll share my list of favorite retail blogs.

Comments:

Thanks for the link to our directory David!

Posted by Keith on March 26, 2009 at 12:12 AM CDT #

That's a good observation. I have been experimenting with Twitter for about 7 months. I do find value but will be the first to admit it can become a huge timesync. And yes I am a work at home analyst. However I do believe many retailers will be using Twitter by year end 2009. Many will do it poorly. but a precious few will do it well and driver value out of the exercise. It will be fun to watch...and to comment.

Posted by Jeff Roster on March 26, 2009 at 10:27 AM CDT #

RIS News has a good article on Twitter in Retail: http://www.risnews.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=2E3DABA5396D4649BABC55BEADF2F8FD&tier=4&id=A53226F2C0984F708D4495AB07C06354. Check it out.

Posted by David on April 03, 2009 at 05:54 AM CDT #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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