Take the Webstore to the Customer

flowers.JPGAlvenda is taking a different approach to e-commerce. Rather than using advertising to drive traffic to a webstore, they are enabling purchases directly in the ad, without leaving the user's current website. This effectively allows a webstore to have a presence on blogs, social networks, and other places where you see traditional advertising. This "distributed store" takes shopping to the customer, instead of the other way around. Its an interesting concept that you can test drive for Mother's Day.

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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