Surf's Up with Oracle Retail POS

Hollister1small.JPGOur general manager at Oracle Retail gets jazzed about go-lives as much as he does new sales, so when the opportunity to visit Abercrombie & Fitch's first store to go live on our point-of-sale software, I jumped at the chance. Since my wife is good enough to shop for me, I wasn't very familiar with the A&F brand other than recalling they had photographs removed from the store in my hometown of Virginia Beach earlier this year. Virginian's can still be a little up-tight.

In this case the store was actually the Hollister brand, which is owned by A&F. Its a Southern California inspired store with lots of surfer clothes, dude. To state the obvious, I didn't really fit in. To reinforce the brand experience, A&F created a complete story about the origins of the chain. In the story, the first surf shop opened in 1922 in SoCal. The truth is that the first store opened in 2000 in Columbus Ohio. Close enough.

Regardless of its origin, the store was well designed with lots of customers and staff. Oh yeah, there were four brand new IBM registers running Oracle Retail POS! I whipped out my iPhone and snapped a quick picture of the POS in action. They tailored the user interface to reinforce the brand and to use a touchscreen keyboard. I'm told they run on Linux and use the Oracle application server and database on the backend (press release).

Its nice to have successful and happy customers.

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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