By David Dorf on Apr 05, 2011
Last week, Salesforce.com acquired Radian6 for approximately $326M in their quest to extend CRM into social networks. Radian6 is a social monitoring tool used by 2,400 brands -- its one of the more popular commercial tools out there. In the last few months, Salesforce.com has acquired two other companies, DimDim and Heroku. These three acquisitions make it clear that Salesforce.com believes social media, and Facebook in particular, is a critical aspect of CRM.
As my friend Tim Jones, CEO of Buzzient, likes to say, "The most important things said about you are when you aren't in the room." It makes sense for businesses, retailers included, to listen to what customers are saying. To that end, Buzzient has been integrated into Oracle CRM OnDemand for a while now. Take a look at this demonstration:
And of course Oracle Retail has been working with Buzzient as well. We think Buzzient's approach to mining social data is a great way for retailers to stay in tune with their customers.