Social Blueprint for Retail

The Association for Retail Technology Standards (ARTS), a division of the NRF, has three primary objectives for helping retailers: build standards, produce RFP templates, and educate.  Lately I've been focused on the education aspects, helping with the SOA Blueprint, Mobile Blueprint, and Cloud Computing whitepapers.  Our next endeavor will be a whitepaper that discusses the use of social media in retail.

This will be an interesting project since social media is relatively young and fluid.  In my discussions with retailers, most generally understand the value of mobile right away, but the jury is still out on social.  Therefore, this paper will focus on classifying the different types of social media campaigns and programs, examples specific to retail, and advice on ways to get started.  Regular readers of this blog know there are many interesting examples, and retailers will benefit from having them easily accessible in a single document.

Unlike the NRF Mobile Blueprint, this project is sponsored by ARTS and therefore requires ARTS membership.  Big names like IBM, SAP, Oracle, and Pier 1 Imports are already signed-on along with others to create a healthy mix of vendors and retailers.  If you are interested in joining ARTS and participating on the sub-committee, please contact Richard Mader (maderr@nrf.com).  There will be several conference calls leading up to our next face-to-face in Minneapolis, July 25-27.

Comments:

Very interesting and useful indeed. Such efforts are definitely needed to harness the full potential of social media by the retailers. This is all the more important today because 5-7 years from now, majority of the youth will have very less interaction with the media other than social media. After all it's all pervasive, from News to Entertainment to 'Being in touch' to Education to what not...the list goes on. I think the jury has spoken and along with mobile, social media is going to be the biggest game changer.

Posted by Ashish Keshri on May 24, 2011 at 04:24 PM CDT #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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