Shopping on my Phone?
By David Dorf-Oracle on May 28, 2009
I get using my mobile phone to buy ring-tones, games, and maybe even movie tickets, but a New York Times article posted the following question: would you be comfortable using your phone to purchase big-ticket items?
Comfortable in terms of security? Sure; I think security has come a long way. But why would I since its so much easier to use a PC (or a Mac) with a wide screen and a keyboard that has a dedicated key for every letter in the alphabet? The article references research sponsored by Billing Revolution, a mobile payment provider, and includes some quotes from their co-founder, Michael Dulong.
Dulong: “If I could save myself a trip to Home Depot on Saturday using my mobile phone, I would be single-clicking myself to a frenzy.”
Seriously? Why would anyone use their mobile phone to buy from Home Depot? I might use their e-commerce site to buy things not stocked in the store, but not from my phone. I think purchases on the phone will be about "living in the moment." Things that I need now, not things that will be shipped to my house in a few days.
Dulong: “What if you could order a CD and T-shirt from the concert you’re attending and have it shipped to your home, without even going to the concession stand? That’s big.”
Not really. Again, if its going to be shipped to my home I'd rather wait until the morning and order it using my PC. Now if I could easily order it on my phone, skip the long line, and pick it up immediately then I'd consider it. Again, m-commerce purchases are about immediate gratification.
Now don't mistake my critical eye for a dislike of m-commerce altogether. I think mobile phones are great for product comparisons, research, payment, product location, etc. I just think purchases via mobile phones have limited value. Am I wrong here?