Shopping Games

i-Dressup.jpg
Its often been said that retailers need to go where their customers are, and these days that seems to be on popular social sites. An awful lot of people are spending time playing games on Facebook, and the clear leader in gaming is Zynga. Their Farmville and Mafia Wars games, to name two, have an incredible following. There are 235 million monthly active users playing Zynga games via Facebook, Yahoo, and the iPhone. (Interestingly, activity goes up during working hours.)

These social games are different than traditional computer games. They are extremely easy to learn and require no special skills. They take very little time, but require frequent participation. And they incorporate social aspects, so they are more fun when played with friends, which of course leads to viral marketing.

Teen fashion is especially ripe for this channel. Retailers like Wet Seal are engaging customers with games like i-Dressup with more on the way. And separate, non-retailer sites like RoiWorld are popping up.

I'm most impressed with Zynga's partnership with 7-Eleven. TechCrunch reported, "In total there will be more than 30 branded items in store, ranging from cups, bottles water, a signature ice cream and more. Consumers will be able to connect back to the social games by using their product redemption codes for limited edition 7-Eleven goods within FarmVille, Mafia Wars and YoVille." This is the first but certainly not the last example of tying physical shopping to fun, online activities.

Comments:

Not sure I should admit this but my 9-yr-old loves these games - plays them on my husband's watch of course!

Posted by Mary Ellen on June 28, 2010 at 12:26 PM CDT #

i have no gooods

Posted by casey on July 06, 2010 at 07:39 AM CDT #

Post a Comment:
  • HTML Syntax: NOT allowed
About


David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


Industry Connect


Stay Connected
Blogroll

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
8
9
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today