Shopping Conversations

Blippy is an interesting concept but I found the stream of purchases, well, a little mind-numbing. Jane bought this and Joe bought that. It was helpful to see what iPhone apps people were buying, but there are better ways to get that sort of information (App Store Top 25 for example).

ShopSocially.JPG
In most cases social media should make everyday social interactions more efficient. I don't yell over the fence to my neighbors every time I watch a Netflix movie, so having Blippy automate that process doesn't do much for me.

ShopSocially, on the other hand, seems to better approximate real-world conversation. What do people do around the water-cooler from a shopping perspective? They talk about the important purchases they've made, usually explaining their reasoning and outcome. Then they ask others for opinions on purchases they are contemplating. ShopSocially makes both of those processes, sharing and asking, more efficient through the use of social networks.

I spoke with Jai Rawat about his new company, his fourth start-up, and I think he's on the right path. The last thing I want to do is join another network, but ShopSocially is already linked to Facebook and Twitter so those social networks can be leveraged.

And I think this could complement product comments on websites. After posting a comment, a button could allow the reviewer to push to ShopSocially, which may in turn push the comment to Facebook and/or Twitter. Retailers get the same benefits they've always gotten from these types of social interactions. When they take care of the customer, the customer tells their friends -- only with today's technology more people are reached in less time.

Comments:

I have had a great experience with ShopSocially. I was looking to buy a smartphone. I posted my question on ShopSocially and got lots of good answers within a short time. Not sure about Blippy. Haven't used it yet.

Posted by Keith Chandler on July 23, 2010 at 11:56 AM CDT #

Purchasing stuff is fun when I get reactions from my friends. I love to announce my latest buys by calling my friends. I guess, this is an easier way to tell my friends what I bought. Asking friends is also an interesting angle.

Posted by Marlene Hicks on July 23, 2010 at 02:07 PM CDT #

Social networking is so natural with retail. Just as we depend upon the word of mouth of a near and dear one in real world, the same applies to the online world.

Retailers are fast approaching that time, when they would have no choice but to "remember" the shopping experience of their customer to make them "evangelist." For this purpose, Oracle retail is a great answer.

Posted by Fahd Mirza on July 27, 2010 at 12:03 AM CDT #

Keith, Marlene, Fahd, I agree with all of you. I can't wait to see what's next.

Posted by David on July 27, 2010 at 04:37 AM CDT #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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