See You at NRF

Oracle booth.JPG
This year's National Retail Federation (NRF) Big Show should see a 27% increase in attendance, yet another sign that the economy is looking better. Of course Oracle Retail will be there, in the same booth we had last year. (Look for the one with all the suits standing around.) Since mobile phones will be a big theme, you can text "Retail" to 99222 for Oracle's mobile website at NRF (see picture).

Here are my goals for the show:

1. Learn more about what retailers are doing with social media.
You may believe that investing in social media has little return, but not investing while your competition does will be detrimental. Fortunately, it doesn't take much to get your feet wet with Facebook, Twitter, and blogging so most retailers have at least dabbled in this area. I'm particularly interested in learning more about measuring the results of social networking endeavors. How do we know which things work best?

MobileSite2.JPG
2. Find more innovators to help with the ARTS Mobile Blueprint.
If you're interested in following the progress of ARTS, you should check out the ARTS session on Sunday at 10:15am. The big project at ARTS is the Mobile Blueprint, which I've mentioned before. There's a good Q&A on the Mobile Blueprint at the NRF Blog, and the committee chairs (including me) will in the ARTS booth to answer questions on Monday at 11:30am.

3. Answer questions about Exadata.
Regardless of the economy, retailers are always looking for ways save money, and the synergies obtained by tuning hardware and software to work closely together offer better performance, higher availability, and of course lower costs. So I'll be hanging around Oracle's booth to answer questions about Exadata's use in retail.

4. See old friends.
Between my years at Schumberger Banking & Retail (smart cards), AMF Bowling, Circuit City, and 360Commerce I've met lots of interesting people, many of which will be at NRF. Looking forward to catching up over beers.

Please stop by the Oracle booth and ask for me; I'd love to talk about some of the interesting things we're working on and hear about your views as well. See you in New York!

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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