Sam's Club eValues
By David Dorf on Aug 25, 2009
A member's purchase history is analyzed to determine what coupons are most applicable, then the offers are presented to the member via website, in-store kiosk, and mobile phone. The member then selects the coupons to be "loaded" on their membership card. The coupons are automatically applied at checkout, without having to use scissors at all.
Apparently the coupons are from product manufacturers, so the coupons don't impact Sam's margins. Traditional coupon programs try to get consumers to try new products by enticing them with discounts. With eValues, they seem to be offering coupons for the products you're going to buy anyway. That's a win for the consumer but not necessarily for the manufacturer. This reinforces my hypothesis that the goal is really to increase plus membership.
Nevertheless, I think the program will be very popular.