Retail Orphan Initiative

A few years back we had the CIO of SuperValu, Paul Singer, speak at Oracle Open World in the retail track.  While I was expecting the usual stories about retail IT, Paul surprised everyone by showing a very inspiring video about the benefits and importance of adoption.  Not only was Paul an adoptive parent, but he used his influential positions at SuperValu and Target to be an advocate for kids.

I recall two people in the audience, Greg Buzek and Jeff Roster, both analysts for the retail industry, being moved by Paul's passion.  It wasn't long before they helped form the Retail Orphan Initiative along with Marc Millstein and Rose Spicer.  The organization, called RetailROI for short, raises funds from the retail community for the benefit of orphans all around the world.  This is the third year for the SuperSaturday session at the NRF Big Show, a very informative event that doubles as a fundraiser.

Oracle's Rose Spicer, who is also on RetailROI's board of advisors, has collaborated with Build-A-Bear to raise awareness and funds for RetailROI at NRF.  On Monday morning she and many customers will meet at the local Build-A-Bear to create 150 stuffed animals that will be donated to New York orphans in partnership with the KIDS organization. 

Additionally, anyone that donates $20 to RetailROI in the Oracle booth will receive one of the bears pictured above.  With just 2,000 donations, RetailROI will get $40,000 which will support 1,000 kids in Malawi.  As you can see, there are several opportunities to support this worthy cause next week during the Big Show.


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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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