NRF Mobile Retailing Blueprint
By David Dorf-Oracle on Jul 06, 2010
The Association of Retail Technology Standards (ARTS), a division of the National Retail Federation (NRF), has been developing retail technology standards in cooperation with retailers and vendors since 1993. After creating many retail-specific XML schemas, retailers began to ask how these standards fit with SOA so ARTS decided to create the SOA Blueprint for Retail.
From the paper:
The Mobile Retailing Blueprint is the first phase of the NRF Mobile Retail Initiative. The mission of the Mobile Retail Initiative is to be a catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes. This retailer-led initiative will guide and direct the industry in the dissemination of mobile-related best practices and the development of standards and documentation for the purpose of maximizing benefits and minimizing implementation expense, ongoing costs, and fees.
The first phase of this effort involves retailers, vendors, analysts, and standards organizations. This blueprint captures the experience of retailers and vendors who have experimented with mobile applications, leverages their experience, and tailors it to retail. The blueprint was created by members of GS1, NACHA, the NFC Forum, the NRF and its ARTS, Shop.org, and RAMA divisions; RSPA, and the Smart Card Alliance to help retailers understand the current mobile retailing landscape, recognize what types of applications are on the horizon, and determine how best to embrace this trend.
Retailers should use this blueprint as a reference to understand what is possible using mobile phones. The blueprint can help readers answer the following questions:
• How can mobile retailing improve my business?
• What capabilities do mobile phones currently offer?
• What types of mobile applications help consumers shop?
• What are the choices for mobile payment?
• What types of mobile applications help associates be more efficient?
• What technologies and standards apply in the mobile field?
• What implementation options should be considered?
The reader will walk away with a better understanding of how mobile phones can and do affect retailing and more ideas about how this trend can help the reader's particular business.
As vice-chair of the Mobile Blueprint, I had the pleasure of working with over fifty subject-matter experts including retailers, vendors, analysts, and other standards organizations to produce this comprehensive look at the state of mobile application for retail.
Additional information is available from the slides below: