Mobile Shopping Alerts
By David Dorf on Mar 01, 2011
I wrote about Placecast doing this for The North Face, noting that the messages were a unique combination of both offers and useful information about outdoor activities.
After creating a program with European carrier O2, Placecast recently entered into an agreement to provide similar services to AT&T customers. The ShopAlerts program allows AT&T customers in Chicago, Los Angeles, New York City, and San Francisco opt-in to receive these messages. The program will be expanded nationwide as early as this summer.
It's a much better model for customers (and Placecast) to sign-up once with the carrier instead of each individual retailer, but I hope the messages aren't restricted to advertising. I really the like the idea of providing other information, such as nearby special events, races, and perhaps even things to avoid like construction.