Mobile and Social for Retail

I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides:

mobile trends.PNG

It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping.

On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview:

f-commerce.PNG

I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow!

I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

Comments:

Certainly a huge problem for traditional retail David if you're not already in the e-commerce game.

Motorola reported that 39% of consumers that scanned a barcode walked out of the store because they found a better deal.

Products need to be replaced with QR Codes- where you can drive consumers to a smartsite to access in-store coupons/group deals so that retailers can save face.

But at the same time you need to do a launch for that concept, so that's where we feel we come in, as a promo product distributor....with QR codes printed on the "value-laden" giveaway that essentially acts as a re-useable piece of media that consumers can use to promote mobile commerce without even having to visit the store.

If you'd like more information, let me know- dan@mcloughlin.ca

Posted by Dan Verhaeghe on February 16, 2011 at 02:21 AM CST #

The facebook statistic of the average user spends 55 minutes a day is amazing. And I hate to say but at the office desk is probably where the majority of that time is taken!!

Posted by Dave on February 16, 2011 at 11:37 AM CST #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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