M-Commerce Momentum

This week I've been in Florida at the quarterly meeting of the Association of Retail Technology Standards (ARTS). One of the projects we're just starting is a "Mobile for Retail Blueprint," modeled after our successful "SOA for Retail Blueprint." Several other standards bodies are collaborating with ARTS to create this blueprint with the objective of speeding adoption of m-commerce in the retail industry.

The truth is, m-commerce is as inevitable as e-commerce was when it first appeared. Retailers that lag in this area will struggle, so we want to make sure retailers know the different use cases for m-commerce (e.g. product information, payment, promotions, etc.) and understand the technology and applicable standards.

The following is from the article All Eyes on Mobile Commerce from Forbes:

The analogy from bricks and mortar to e-commerce and from e-commerce to mobile commerce, or m-commerce, does apply, and the technology giants know it. Traditional "e-tailers" know better than to sit on the sidelines when a new disruptive technology threatens to encroach on their turf, and do to them what they did to bricks and mortar.

The large players are lining up with their models and their strategies. Already, Apple, Amazon, and PayPal have between 50 million and 100 million customers set up to transact; Google is seeding the market with Android phones, each with their own millions of subscribers billing arrangements; and Nokia, with the largest installed base of handsets in the world, wants to deliver banking to those handsets. One thing is certain: We are at the beginning of a new Mobile Internet technology cycle. Creating new advanced smart phones was the first step, mobile commerce is the second.

Frequent readers will recognize that m-commerce is one of my favorite topics. Below are many of those postings:

AA046810.jpg

Walmart's iPhone Application
iPhone Application Recipe
iPhone RedLaser
Starbucks on the iPhone
Finding Products
iPhone Bump for Retail?
Tesco's API
Augmented Reality
Mobile Coupons
Shopping on my Phone
CTIA Wireless Conference This Week
Shopping on the iPhone
Does Mobile Commerce Really Work?

I encourage both retailers and technology vendors to get involved in this ARTS project. This is an exciting area that is advancing rapidly, and has the potential to change retail forever.

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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