Integrated Mobile Initiative Launch
By David Dorf on Aug 09, 2012
Back in 2009, ARTS (a division of the NRF) began to collect information on the use of mobile devices in the retail industry. A committee was assembled consisting of retailers, vendors, analysts, and standards organizations for the purpose of authoring the first retail-specific whitepaper addressing mobile marketing, mobile commerce, mobile payments, and mobile operations. The tremendous reception of document led to a second version that followed in 2011.
As mobile continues to gain momentum in retail, the NRF has now established the Integrated Mobile Initiative (iMi), an effort aimed at providing crucial resources to retailers for all things mobile. Today a portal (www.nrfmobile.com) was launched where all the NRF's information on mobile can be easily found. This includes research, articles, whitepapers, and webinars.
Expanding upon the previous Mobile Blueprints, ARTS has published the Mobile Integration whitepaper on the new portal. This document is available for download and explains how existing standards can be leveraged to integrate mobile applications into a retailer's existing business processes.
The upcoming ARTS User Conference, September 30 to October 2, is a gathering for experts to exchange ideas about mobile retailing and more.