Having an iPhone has completely changed...

iPhoneShirt.JPGI love the rare bumper sticker that actually makes me laugh out loud, and t-shirts are in the same category. Threadless has some of the funniest t-shirts I've seen, especially their line of Twitter t-shirts. The company has been around since 2000 and has proven their unique business model works. Every Monday they display t-shirt designs submitted by the public. Voters then determine the best designs to print, and the designer gets paid a flat-fee. They offer an online catalog of t-shirts in various categories, and there's always something new. In 2007 they even opened a traditional store in Chicago.

Revolution let's you design you own snowboard, Nike let's you design your own shoe, and Boardpusher let's you design a skateboard, These types of retailers not only offer unique products, but they can learn from their customers and quickly detect trends.

Crowd-sourcing and Mass customization are two great ways in which to better involve customers in retail.

PS- Do you take your phone everywhere?

Comments:

I can definitely relate. iPhone has been extremely useful.

Posted by computer consultant on July 30, 2009 at 11:11 AM CDT #

I can definitely relate. iPhone has been extremely useful.

Posted by independent computer consultant on July 30, 2009 at 11:11 AM CDT #

Love it!!! I have been saying that about my Blackberry for years

Posted by Rick Boretsky on July 30, 2009 at 11:31 AM CDT #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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