Google Leverages Like.com

Back in August Google acquired the startup Like.com presumably to leverage its visual search technology to enhance shopping. This week Google launched Boutiques, a highly visual site for high-end fashion shopping, today limited to women's clothing. When you create an account the system walks you though six sets of questions so that it can determine your style. I did my best to answer the questions and was told I liked the Classic style. (I'm not knowledgeable in the ways of fashion much less women's fashion.) Once my style and specific likes/dislikes were determined, I got my own personalized fashion boutique that served up items within my tastes.

Boutiques.PNG

The other interesting angle is that they invited several celebrities to create their own boutiques that consumers can visit. If you think Jenna Fischer's style works for you, you can follower her and see what she adds to her boutique. If you publish your boutique, other can follow you as well.

Then there are ways to search by style, silhouette, color, etc. All of this means Google is continuing to push commerce via search.

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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