Cross-Channel Survey Report
By David Dorf-Oracle on Dec 06, 2012
The folks at Retail Touchpoints surveyed 84 retailers on the topic of cross-channel and have published the results in Completing the Cross-Channel Challenge. Below is an overview video that summarizes the findings and cites retailer examples.
One thing is clear: customers demand Commerce Anywhere, the ability to shop when, where, and the way they want. So retailers are doing what it takes to revamp their business to meet their customers' demands.