Changing the Way We Shop

In the article 14 Sites Changing the Way We Shop, Mashable's Stephanie Marcus describes how online sites have changed the way we shop. She organizes the sites as follows:

Groupon.JPG

  1. Tweeting Deals: Cheap Tweet

  2. Group Buying: Groupon, Living Social, Tippr, Yipit

  3. Coupons: Retail Me Not, Coupon Cabin

  4. Personal Shopper: Shop It To Me, My Perfect Sale

  5. Sample Sales: Ideeli, Gilt

  6. The Big Ones: Amazon, Craigslist, eBay

Ignoring Amazon, Craigslist, and eBay for the moment, the remaining sites are fairly recent successes and each seems to be predicated on some level of social interaction. None of these sites work well for an audience of one -- they all rely on groups of shoppers for price leverage, wisdom of crowds, or communication. Its nice to see varied ways in which social commerce is being adopted by non-retailers.

While Amazon, Craigslist, and eBay are already well-established, there was a time when they were as new as the other companies, and now the emerging companies mentioned have the potential to create new business models as well. I think Groupon is there, and the others may not be far behind.

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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