Best Buy Goes Social
By David Dorf on Jan 26, 2009
Realizing that the Web is becoming more social, Best Buy made a great move by exposing their on-line product catalog to developers on the Web. Now website developers can include pictures, prices, searches, and reviews from www.BestBuy.com in their own sites. This program, called Remix, is similar to what Amazon and E-Bay have been doing for a while and even includes some revenue sharing.
Now that Circuit City is out of the picture, Best Buy must focus on their next biggest competitors, Walmart and Amazon. This move attacks both, and when combined with the ability to pick-up in the store and receive technical assistance from Geek Squad, really differentiates Best Buy in the electronics market. This, of course, is in addition to Best Buy's Community site which I discussed in this earlier posting.
Customers are treating shopping differently than in the past, with much more emphasis on the social aspects. Retailers must find a new perspective where the traditional boundaries aren't as well defined, and they must be ready to embrace the supporting technologies.