Augmented Reality for Fashion

Regular readers know I think augmented reality is the next killer app for mobile phones, but why limit ourselves to mobile? Let's take this journey in three easy steps.

First, you can hop on over to ClosetBank and build yourself a virtual closet of clothes using images of garments from many e-commerce sites. Its best to find images that closely approximate what you already own to get started, then you can mix and match pieces you own with new ones from different sites without ever leaving your chair. When you find something that works, its only a few clicks to purchase.

The next step is to add some social aspects by allowing you to share virtual outfits with your network of friends to see what they think. Should I buy these pants to go with these two shirts I already own. (That's probably a really lame example, but if you've seen how I dress you know that's as sophisticated as I get.) Ok, we're picking up steam now.

Tobi is using a product called Fashionista from the guys over at RichRelevance that combines the previous two concepts with your PC's video camera. Standing in front of the camera, the shopper interacts with the website using hand gestures to try on clothes and save them to her closet. Dresses are overlayed on your image so you can see how they look. You can even snap a picture to save. Its a little hard to describe, so please watch the video demonstration below.

Now that's some cool augmented reality.

Comments:

Augmented Reality is becoming mainstream! Fashion photographer Will Davidson created a new fashion film using AR for Dazed and Confused magazine. http://www.jotta.com/magazine/articles/631/augmented-fashion-a-reality

Posted by jotta on February 22, 2010 at 11:14 PM CST #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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