Augmented Reality for Fashion
By David Dorf on Feb 10, 2010
Regular readers know I think augmented reality is the next killer app for mobile phones, but why limit ourselves to mobile? Let's take this journey in three easy steps.
First, you can hop on over to ClosetBank and build yourself a virtual closet of clothes using images of garments from many e-commerce sites. Its best to find images that closely approximate what you already own to get started, then you can mix and match pieces you own with new ones from different sites without ever leaving your chair. When you find something that works, its only a few clicks to purchase.
The next step is to add some social aspects by allowing you to share virtual outfits with your network of friends to see what they think. Should I buy these pants to go with these two shirts I already own. (That's probably a really lame example, but if you've seen how I dress you know that's as sophisticated as I get.) Ok, we're picking up steam now.
Tobi is using a product called Fashionista from the guys over at RichRelevance that combines the previous two concepts with your PC's video camera. Standing in front of the camera, the shopper interacts with the website using hand gestures to try on clothes and save them to her closet. Dresses are overlayed on your image so you can see how they look. You can even snap a picture to save. Its a little hard to describe, so please watch the video demonstration below.
Now that's some cool augmented reality.