A&F Continues Their Rollout

hollister.jpgMy ten year-old son's friend stopped by the other day wearing a Hollister shirt. Fashion seems to start earlier than when I was a kid. I remember wanting "Op" clothes when I was 13. While same-store-sales have been down for Abercrombie & Fitch, parent of Hollister, they are still top-of-mind with teens and young adults. And that demographic still tends to spend money on "mall fashion" regardless of the economy. A recent Scarborough Research and Arbitron Inc. study reported that 62% of teens visit malls as often or even more often than they did six months ago, with about 40% saying they spent about the same amount of money.

Recall my previous (and first) visit to a Hollister store. Now in addition to their new Oracle Retail POS, they are also implementing Oracle's merchandising. Kristen Blum, Senior Vice President and CIO, Abercrombie & Fitch said:

There is no question that our strategic relationship with Oracle Retail is delivering meaningful value to our business and will take on an increasingly important role as we move forward with our strategy and key growth initiatives. Oracle Retail not only provides us with industry-leading, best practice applications and technology, but they have partnered with us across the board to get maximum value out of the systems as we aggressively drive our business strategy.

I'm looking forward to learning more from Kristen's presentation at Oracle Retail Crosstalk this week. And with my kids rapidly approaching their pre-teen years, I'm happy to leave the mall trips to my wife.

Comments:

Kristen's presentation at Cross-Talk was one of the best...Another favorite was True Religion...Duncan Angove and Dave Boyce were also very good...One problem with the Cross-Talk, if you call it a problem, is that you can't go to all the sessions due to concurrent timing...Too much of a good thing!...By the way, your session was one of my favorites...Joe

Posted by Joe Skorupa on June 19, 2009 at 05:38 AM CDT #

If 62% of those teens surveyed aree visiting malls just as frequently as ever, that means that 38% aren't. And if 40% are spending just as much as before that means that 60% aren't. that adds up to the struggles that A&F has experienced in the last nine months. It's hard to conceive of these numbers reversing themselves quickly, even as retail sales begin to rebound in the second half of this year.

Posted by Ted Hurlbut on June 21, 2009 at 12:17 AM CDT #

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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