A&F Continues Their Rollout
By David Dorf on Jun 15, 2009
My ten year-old son's friend stopped by the other day wearing a Hollister shirt. Fashion seems to start earlier than when I was a kid. I remember wanting "Op" clothes when I was 13. While same-store-sales have been down for Abercrombie & Fitch, parent of Hollister, they are still top-of-mind with teens and young adults. And that demographic still tends to spend money on "mall fashion" regardless of the economy. A recent Scarborough Research and Arbitron Inc. study reported that 62% of teens visit malls as often or even more often than they did six months ago, with about 40% saying they spent about the same amount of money.
Recall my previous (and first) visit to a Hollister store. Now in addition to their new Oracle Retail POS, they are also implementing Oracle's merchandising. Kristen Blum, Senior Vice President and CIO, Abercrombie & Fitch said:
There is no question that our strategic relationship with Oracle Retail is delivering meaningful value to our business and will take on an increasingly important role as we move forward with our strategy and key growth initiatives. Oracle Retail not only provides us with industry-leading, best practice applications and technology, but they have partnered with us across the board to get maximum value out of the systems as we aggressively drive our business strategy.
I'm looking forward to learning more from Kristen's presentation at Oracle Retail Crosstalk this week. And with my kids rapidly approaching their pre-teen years, I'm happy to leave the mall trips to my wife.