By David Dorf-Oracle on Jul 11, 2014
The following is a guest article from Srini Rangaswamy, Solutions Market Director for Stores & Commerce at Oracle Retail:
Oracle Commerce is named as a leader in the recent Retail eCommerce Vendor Assessment by IDC MarketScape. Thanks to our recent investments in Oracle Commerce V11 and Commerce Anywhere strategy designed to help retailers deliver engaging and relevant experiences online, on-the-go, in-store, and over the phone.
Per the IDC MarketScape, “Oracle demonstrated a clear near- and long-term omnichannel strategy for the evolution of its ecommerce capability to become a singular commerce platform for retailers with both store and online operations.” Click here to download an excerpt of the report.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
There are several new capabilities in the recent Oracle Commerce release that enables the omnichannel vision while making it easier for retailers to deliver relevant commerce experiences across all customer touchpoints. Key capabilities include:
- Support for complex consumer journeys including Buy online and pickup in store, Order online and pay in store, Real-time inventory lookup for items in store, Shop online and continue/complete purchase in store.
- Assisted Selling Application, a tablet reference application that enables Store associates to offer a high-touch interactive and consultative experience for the shoppers and streamline cross-channel order fulfillment. See this document for more details on Assisted Selling Application.
- Unification of Commerce, Content, and Experience via simplified toolset access and allowing merchants to easily leverage customer information between Commerce and Experience layers.
- Consistent cross-channel promotions between brick-and-mortar and digital stores via integration between Retail Merchandising System and Commerce platform.
The report referred to Oracle Commerce as a “popular ecommerce platform of choice by both large regional and international retailers”. Refer to link for what some of those retailers had to share about growing their business with Oracle Commerce.