Thursday Jul 31, 2014

What’s new in Oracle Commerce v11.1 for Retail

The following is a guest article from Srini Rangaswamy, Solutions Market Director for Stores & Commerce at Oracle Retail:

Delighting your customers with seamless and relevant experiences is central to Commerce Anywhere or Omni-channel vision. The recent Oracle Commerce v11.1 release is packed with new capabilities to enable retailers to deliver seamless experiences – both in-store and online.

Let’s start with in-store experience first. Though the revenue contribution from online channels are growing exponentially physical stores continue to remain an important channel for retailers to deliver high-touch and interactive experience. The question is are your Store Associates equipped with tools – not just a digital look book – to recognize a customer and seamlessly complete a transaction regardless of the channel where the shopping process got started? Oracle Commerce Assisted Selling Application and the out-of-the-box integration between Oracle Commerce and Oracle Retail Point-of-Service (ORPOS) empower Store Associates to do just that – delight shoppers with seamless and personalized service.

Online and store integration

Oracle Commerce Assisted Selling Application(ASA) is a native iOS application, built to run on a tablet device, designed to empower in-store associates to deliver a high-touch and consistent customer service that reduces the gap between the online and store experiences. The application allows a Store Associate to access shopper’s profile and online cart, add items, apply promotions, check inventory, and checkout from the mobile device or the POS register.

This release of Oracle Commerce provides integration with sled device to enable tender by credit or debit card from the tablet device. What this enables is for a shopper to start her shopping online, add items to cart, visit a store, get personalized and consistent in-store service, and complete the checkout process right there on the floor without going through the checkout line. Optionally, to support other tender types like cash, the application allows the associate to suspend the cart and transfer it over to an ORPOS terminal (physical register) for tender capture and checkout. With this integration between Commerce and Store solution associates can now leverage shopper’s online behavioral and cart information to deliver a true channel-agnostic experience within the store environment and thus making the store visit worthwhile for the customer.

From the online/digital experience perspective Oracle Commerce v11.1 release includes significant new capabilities that allow business users to author and manage non-catalog content and use it anywhere within the site or any channel, supporting a “create once, publish everywhere” model. Refer to this blog for detailed discussion on this topic.

For details on all the new capabilities in Oracle Commerce v11.1 refer to this link.

Tuesday Jul 29, 2014

What the Content+Commerce Equation is Missing: the Customer and Their Context

The following is a guest article from Brenna Johnson, Principal Product Manager, Oracle Commerce:

There’s been a lot of talk about content and commerce and the role of each in the customer experience. But we think there’s a lot to the story that isn’t being addressed. So, we’ve joined the conversation – and brought a unique perspective. This perspective is what drove our major product release last week, and a new whitepaper on content and commerce environments.

It’s no secret that content and commerce have collided. Enabling brand exploration and selling product should now be thought of as the same process. But the unification of content and commerce goes beyond having a single website URL or videos on the product detail page. Shoppers want to see rich content in context of their product searches – and in turn, they want to be inspired to explore brands in new ways. Bottom line: how consumers engage is not predictable. Researching, buying, advocating or seeking help is no longer tied to specific steps in the funnel, or to touchpoints. It’s all just interactions, filtered by their need at that moment.

But delivering this type of experience is hard. Inside of organizations, legacy ways of thinking about Marketers telling authentic brand stories (inspiring) and Merchants as being the eyes of the business (selling) has forced everyone to ask: who and what should drive our collective experience?

It’s not just org charts that create confusion over what path to take at this crossroads, it’s the technology each team has separately invested in over the last decade. Marketers have historically used WCM/WEM (Web Content or Web Experience Management) systems to inspire, and Merchants typically leverage the eCommerce platform to sell. Over the years, each technology camp has evolved to include capabilities that now overlap in certain areas, creating more confusion over which technology to use where, especially when it comes to powering the “glass” of the customer experience. Some firms lead with WCM/WEM, others with commerce, others with a hybrid side-by-side approach.

But the question people aren’t asking is the most important one. It shouldn’t be about what group or what technology should drive the experience, the focus should be: how can we leverage the customer and their context to deliver relevant experiences. We believe this is what the CX movement is all about, and its what drives our product, and our customers’ results.

A predetermined page shouldn’t define what’s delivered, the consumer’s context should. This is the core of the Oracle Commerce product, and the basis of our stance that content and commerce is only part of the equation.

When the goal is to generate revenue online, Oracle Commerce should take the lead in delivering experiences that inspire and sell. Here are a few reasons why:

1. Content and commerce are only a part of the equation

Content is an important part of the customer journey, but so is data and material coming from dozens of other systems. More important than content or commerce is the notion of the two other Cs: the customer and their context. If these are not known, content (alongside many other things) cannot be relevant.

To deliver inspired selling experiences to meet an infinite number of unpredictable customer needs, the digital experience needs to have everything available, ready to dynamically filter and adapt in an instant. Content like copy, PDFs, video, and rich imagery that WCM/WEM systems handle well needs to be readily available, but so does data and content coming the product catalog(s), CRM system, customer profile, user reviews, search and navigation, ERP system, social content, personalization engine, local inventory availability, in-store data, PIM system, merchandising, order management, recommendations, pricing, service, the shopping cart, analytics and more.

Not only should your digital experience technology be able to leverage the unpredictable cocktail of data and content the consumer requires in in real-time, it also needs to dynamically present this unique experience in context of the moment and across time. WCM/WEM systems are designed to allow Marketers to deliver engaging, personal brand experiences; not to integrate with dozens of systems and scale large volumes of data to drive online sales. Oracle Commerce is already the “glue” that aggregates data and content coming from any system and presents it in a relevant experience.

Again, the page shouldn’t define what’s delivered, the customer’s context should. Their context at that moment (even if they’re anonymous), across time, online and offline, in light of their social tendencies, explicit and implicit behaviors – is all leveraged together to deliver the most relevant, engaging experience at any point in their journey.

The only thing we do know about the future is that the amount of data and content that will need to be leveraged will only grow. Oracle Commerce was purpose-built to solve these problems.

2. The ability to scale is key to success

The scale required to deliver relevant content versus the scale and power required to deliver contextually relevant selling experiences (where content is a component) differs by orders of magnitude.

When Marketing’s role was to build a unique brand destination, curating pages to showcase aspirational brand stories, scale was not as big of an issue. In the new era of inspired selling, creating static pages for every potential customer path simply cannot be done.

Beyond scaling the online desktop experience, there’s scaling in to new digital touchpoints, new sites, new business models, and new geographies. How could this be done in a WCM/WEM system without starting over from scratch, or expensive and timely integrations with the commerce system? Investing in a commerce solution with an open, multisite framework cuts down substantially on having to start over as your company grows and evolves. Oracle Commerce enables customers to launch new brands and extend in to new geographies in a handful of weeks, leveraging the existing infrastructure and assets.

Enabling total dynamic delivery of everything needed in the customer experience, and sharing data from across the enterprise (online and offline) is critical in this time of unpredictable shoppers and demands. This is why a unified experience delivery tool like Oracle Commerce Experience Manager should take the lead in experience delivery for inspired selling experiences

3. Marketers and Merchants must work hand-in-hand

Keeping totally separate technologies for elements of customer experience delivery is redundant, expensive, and results in broken customer experiences. Today, depending on the organization and their online goals, a huge percentage of online selling is likely already done via the eCommerce platform tools.

If you’re using separate WCM/WEM and eCommerce systems, you may be able to manage today’s demands in the short term, but what about scaling for the unpredictable needs of the future? WCM/WEM systems simply were not designed integrate with dozens of systems to drive online sales.

We’ve done the hard stuff first. Adding content creation and management capabilities in to the commerce infrastructure is a far more viable approach than the other way around. Having content and commerce capabilities in a single platform that easily integrates to any system to leverage content or data is the way to go.

Let’s use an example. It’s time to create a holiday campaign. A Merchandiser and Content Marketer work together, leveraging a single toolset to ensure inspired selling experiences are delivered. Together, they update the catalog and any pricing or promotions, create a landing page, add elements like video, community content, and imagery, update the page attribution, and personalization of the entire experience (including search, content targeting, promotions, product assortment, merchandising and more). All of these activities are done as one update: one approval workflow and one publishing process, viewed in the authoring environment as well as a single preview environment. With Oracle Commerce 11.1, we are closer than ever to delivering this to our customers today.

We don’t believe that if you do one or the other activities, it means that you should have either WCM/WEM or eCommerce deliver the customer experience. If Marketers or Merchants currently own your site experience, if you have any requirement for personalization, do any revenue online, have a need for any type of discovery (product or brand) and want to deliver across any touchpoint, Oracle Commerce is uniquely suited to solve these challenges.

Be sure to check out the new content-commerce whitepaper for more details on the benefit of a commerce-lead customer experience – and please, share your perspective on this topic. 

Customers who liked this story also liked:

IDC MarketScape Names Oracle Commerce as a Leader

Shop Direct User Experience Focus Drives Sales

Bringing Content, Commerce and Digital Experiences Together: Oracle Commerce V11.1 Release Announcement

Monday Jul 28, 2014

Work ‘N Gear Talks Commerce Strategy with Oracle

The Oracle Retail community continues to grow. Often, our customers like Work 'N Gear are using Oracle to capture new market opportunities. 

E-commerce is driving revenue growth for niche retailers and offering customers unprecedented access to favored brands and previously hard-to-find items. No longer confined by geography and store count, these retailers provide unique assortments, brands and knowledge to selective consumers with specific needs.

This is the opportunity facing specialty retailers like Work ‘N Gear, an innovative Boston-based company focused on providing the workwear its customers need from the brands they trust.  Work ‘N Gear has 40 stores throughout the Northeast and Midwest, making it the largest U.S. retailer specializing in work apparel, footwear and healthcare apparel.

Behind the legacy is a deep understanding of its brand partners, customers and the safety, comfort and quality required for use in demanding service, security and industrial work environments.  Work ‘N Gear’s expert buyers hand-pick styles and carry only brands with the reputation for quality and performance like Carhartt, Timberland PRO, Dickies, 5.11 Tactical Series, Wolverine, Rocky Boots, Bates Shoes and Boots, Helly Hansen, and more.  The company also serves the healthcare market through its private label brand called Scrubology, online, in Work’N Gear stores and within Scrubology, store- in- store concept locations nation wide.

When it was time to upgrade its e-commerce platform, Work ‘N Gear wanted a solution that would have lasting impact.  CEO Anthony DiPaolo talked to Oracle about his company, their vision and why they chose Oracle to support their e-commerce growth.

Here are some compelling thoughts from Anthony: 

“We have a loyal customer base that wants easier access to the selection and service they trust. We also have a larger customer base that needs the same items but may not have a store nearby, and every individual expects a fluid experience. 

We needed a commerce partner that would enable an omni-channel approach. When you pair the Oracle Commerce platform with a hosted environment, the competition falls away.  Oracle Commerce puts us on equal ground with larger retailers and allows us to differentiate on selection and service."

“We looked at the marketplace and we knew that Oracle Commerce would give us a competitive advantage. We provide customers with visibility to inventory online and in stores, to order online or from the store, pick up or take home delivery, use their gift card online and essentially redeem any offer online or in stores.

On the back end, e-commerce touches every corner of our business – finance, merchandising, and stores. With Oracle, we are implementing a new system that accommodates all of our needs.”

Welcome to the Oracle Retail community Work ‘N Gear!  Thank you for choosing Oracle! 

Monday Jul 14, 2014

Oracle Named a Leader in the 2014 Magic Quadrant for Merchandise Assortment Management Applications Report

Oracle Retail's Assortment Planning solutions are categorized by Gartner as a "leader" in their Magic Quadrant. Oracle's solution consists of Oracle Retail Assortment Planning which is focused on short-life merchandise catered for fashion and Oracle Retail Category Management which is geared towards long life cycle merchandise prevalent in grocery and hardlines businesses.

Oracle is positioned the furthest for both Completeness of Vision and Ability to Execute. The report, which was published in July 2014, notes “Marketplace pressures driven by the consumerization of retailing require retailers to become customer-centric. Now is the time for multichannel retailers to invest in assortment management applications that enable customer-centric assortments.”

Combining today’s Commerce Anywhere empowered consumers with intense competitive pressure, channel blurring, and rapidly changing consumer purchasing behavior, retailers are finding it more difficult to align their assortments to customer demand. Oracle Retail Assortment Planning provides an end-to-end workflow to define and execute local market and micro-site assortments to improve conversion of traffic into sales/margin and to increase customer satisfaction. Oracle's solution has helped retailers across the world realize benefits such as:

•    Targeted customer-centric assortments aligned to assortment strategies and optimized to available space
•    Reduced out of stocks/out of sizes
•    Improved inventory turnover
•    Reduced markdowns and improved margins
•    Cleaner seasonal transitions and fresher merchandise in the stores

To truly optimize planning, assortment, pricing and promotions in an ever-changing retail market, retailers need to leverage processes to utilize a single, common platform that facilitates understanding across channels and across disciplines. Oracle Retail offers a tightly integrated series of products that allow high-level decisions to be connected directly to low-level execution. For merchandisers, that means making price, sales, and space-aware assortment decisions and driving those decisions to the supply chain.

The "secret sauce" behind this and other Oracle Retail planning solutions is the multi-dimensional no-SQL datastore, which delivers cost-effective performance and scalability while leveraging the best algorithms science has to offer. Today it’s imperative that retailers align their assortments to meet demand, maximize opportunities, improve margins, and increase customer satisfaction.  As I've discussed before, its the mix of art and science that propel the best retailers forward.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Friday Jul 11, 2014

IDC MarketScape Names Oracle Commerce as a Leader

The following is a guest article from Srini Rangaswamy, Solutions Market Director for Stores & Commerce at Oracle Retail:

Oracle Commerce is named  as a leader in the recent Retail eCommerce Vendor Assessment by IDC MarketScape. Thanks to our recent investments in Oracle Commerce V11 and Commerce Anywhere strategy designed to help retailers deliver engaging and relevant experiences online, on-the-go, in-store, and over the phone.

Per the IDC MarketScape, “Oracle demonstrated a clear near- and long-term omnichannel strategy for the evolution of its ecommerce capability to become a singular commerce platform for retailers with both store and online operations.” Click here to download an excerpt  of the report.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

There are several new capabilities in the recent Oracle Commerce release that enables the omnichannel vision while making it easier for retailers to deliver relevant commerce experiences across all customer touchpoints. Key capabilities include:

  • Support for complex consumer journeys including Buy online and pickup in store, Order online and pay in store, Real-time inventory lookup for items in store, Shop online and continue/complete purchase in store.
  • Assisted Selling Application, a tablet reference application that enables Store associates to offer a high-touch interactive and consultative experience for the shoppers and streamline cross-channel order fulfillment. See this document for more details on Assisted Selling Application.
  • Unification of Commerce, Content, and Experience via simplified toolset access and allowing merchants to easily leverage customer information between Commerce and Experience layers.
  • Consistent cross-channel promotions between brick-and-mortar and digital stores via integration between Retail Merchandising System and Commerce platform.

The report referred to Oracle Commerce as a “popular ecommerce platform of choice by both large regional and international retailers”. Refer to link for what some of those retailers had to share about growing their business with Oracle Commerce.

Wednesday Jul 09, 2014

Renew Blue, Ignite the Possible

Best Buy, who I wrote off a few years ago, has more than bounced back.  They are aggressively combating "showrooming" and winning. With sales up and their stock rising, they're well on the road to recovery.  RIS News recently reported on Best Buy's transformation, quoting CEO Hubert Joly:

"The next chapter of our transformation is what we call Renew Blue Ignite the Possible.  Our aspiration is to create end-to-end customer experiences that allow our customers to smoothly and fully experience the possibilities of technology.  In retail we've evolved our store organization to better support the nation of retail which is the execution of our category and functional strategies the development and implementation of effective market level strategies that take into account local specificities and lifting our performance in terms of employee engagement, sales, customer satisfaction and profitability."

Well said.  I think there are three keys to Best Buy's turnaround, and other retailers should take notice.  First, Best Buy is focusing on the customer experience, offering store-within-a-store concepts by partnering with suppliers like Sony and Samsung.  This experience continues to extend into homes with Geek Squad, which I believe is a big differentiator in the complicated electronics market.  Second, Best Buy offers a low price guarantee for both local stores and major online retailers.  No longer are they routinely beat on price.  Also, it doesn't hurt that Amazon now charges tax in many states, removing one of Amazon's advantages.

The third and most important key is using stores for fulfillment.  Consumers don't like waiting.  Best Buy allows order online, pickup from store and the ability to ship from a nearby store thus shortening delivery time.  As depicted in the graph below, in many cases Best Buy now beats Amazon in delivery time.

You can clearly see the ship-from-store change occurring around October 2013.  As Sharon McCollam, Best Buy’s CFO, put it:

"The amount of inventory that has actually been unlocked represents about two-thirds of our inventory.  We have already seen margin benefits and we expect that to continue to grow as we progress through the year and the merchants and the demand planners learn more about how to use ship-from-store as a pricing leverage tool. The big opportunity is from the merchant organization, whereas they are now pulling and pushing levers in order to move that inventory through the system faster. You should expect to be seeing more positives."

Turning stores into an offensive weapon against online retailers is clearly making a difference.

Monday Jul 07, 2014

Shop Direct User Experience Focus Drives Sales

Oracle Retail colleagues report from the Internet Retailer Conference and Exposition last month in Chicago.

Shop Direct is a relative newcomer among elite e-commerce leaders, recently joining Amazon, Staples, Tesco and Apple on the Internet Retailer Europe 500 Top Ten industry ranking.

More than 84 percent of sales come via e-commerce and the majority of online traffic is mobile, says the company.

Yet just five years ago Shop Direct was predominantly a catalog business.

It’s a dramatic transformation best captured earlier this year by Retail Week’s Laura Heywood from Oracle Retail Exchange in New York, where Shop Direct head of e-commerce Paul Hornby outlined the journey.

Supporting the company’s digital strategy is an Oracle Commerce platform first installed in 2006 and upgraded in 2013. Internet Retailer’s Mark Brohan detailed the company’s tech journey as they moved from “spaghetti junction” to a sophisticated platform that increased conversion rates, is readily updated and optimizes for mobile.

Given the back story, it’s no surprise the room was packed when Shop Direct e-Commerce director Jonathan Wall appeared on the Executive Strategies track at the 2014 Internet Retailer Conference and Exposition (IRCE) in Chicago. Wall described a transformation that began with new leadership, preserved the company’s core customer focus and introduced a culture of innovation.

Central to its success, said Wall, is a major shift to a “fast fail” environment that looks to triple the frequency at which merchandising, promotion, design features and functionality are tested and tweaked to meet changing customer expectations. The testing happens in a new user experience lab at the head office located in Speke, Liverpool.

“Data is key to what we do as a business,” said Wall. “The data is coming in quickly and driving a rapid pace of change. We look at eye tracking, live session replays and run quantitative testing to achieve continuous change.”

It’s a big switch from a culture in which long, expensive print cycles dictated a risk-averse culture. When merchandising was tethered to print cycles, an ineffective promotion or price change could hurt revenue for an entire season until the next edition printed and made it into the hands of customers.

Not long ago, one such test resulted in a change that drives as many as 3.3 million incremental sales in a year. Most important, said Wall, is that the aggressive test environment drives continual change across its commerce business. This appetite for innovation enables Shop Direct to be in continuous touch with shopper preferences, keeping the site fresh and ever improving sales.

It’s a dynamic that keeps the company well connected with customers. In 2010, a 3% slice of Shop Direct’s online traffic was mobile but the company saw what was coming. Now more than 60% of its customers online sessions are via mobile devices, a testament to Shop Direct’s focus on encouraging mobile and enabling an Omni-channel approach.

“The turning point was we were able to show brand directors that these customers were converting at about half the rate of those shopping from a desktop. We knew it was the right thing to do,” said Wall.

It’s clear that Shop Direct is not pausing to gaze at success. The company continues to move forward and among its endeavors is the art of personalizing each customer’s shopping experience. It’s a work in progress, according to Wall.

“We believe personalization is having a real time engine that uses real live customer data. We have lots of behavioral data, financial data, buying data. We know what product to merchandise to them. We aren’t betting the farm on (personalization) but we are certainly betting the garden shed.”

Read more: “NRF: Shop Direct’s transformation from catalogue business to digital retailer” (via Retail Week, January 2014)

“Shop Direct makes up for lost time online” (via Internet Retailer, June 2013)

Oracle Commerce: Shop. Explore. Demo. @ Shop

 Oracle Commerce @ Shop Direct: Shop. Explore. Demo.

Thursday Jul 03, 2014

Whole Foods - Give Bees a Chance

This posting is decidedly un-tech, which is unusual for me.  But its an important topic that is worthy of our attention.  Preliminary survey results from the Bee Informed Partnership indicate that 31.1% of managed honey bee colonies in the United States were lost during the 2012/2013 winter, and this is actually better than the previous season.  So what?  Its not just about the honey.  Pollinators like bees are crucial for food production.  $15B of economic activity is attributable to crops that require bee pollination.  Without bees, crops will suffer and that will lead to fewer food choices.  In fact, the impacts trickle to cows and thus reduce dairy options as depicted in the pictures below (from Whole Foods):

There isn't a smoking gun we can point to, so the White House has earmarked $50M for crucial research to find the culprit, or at least stave off the rapid decline. Its likely some combination of pesticides and parasites, but it may also have to do with their changing habitats.

Serial do-gooder Whole Foods has launched a Share the Buzz campaign to draw attention to this issue.  Did you know (from their site)?

  • 1 out of 3 bites of food is pollinated by honey bees and other pollinators.
  • Bees and other pollinators are needed for more than two-thirds of the world’s crop species.
  • Bees pollinate more than 100 types of crops in the US, including some of our summer favorites: berries, watermelons, peppers and avocados.

Low-tech is still an important part of our lives.

Wednesday Jul 02, 2014

Staples Delivers Convenience

To understand exactly what’s top of mind when it comes to digital retailing, go no further the Internet Retailer Conference and Exhibition (IRCE) held last month in Chicago.  Our team was there to host customer events and attend sessions by industry leaders, including Oracle customers Shop Direct, Sephora, Office Depot, NetShoes, Sur La Table and Dress Barn.

Throughout the week, retailers shared just how extensively mobile influences sales.  Among them, Sephora expects that by 2017 consumers will use a mobile device in half of all purchases, decal retailer Fathead said the same and Shop Direct predicts 100 percent of its sales will involve mobile within a year.

As consumers use mobile devices to shop anytime and anywhere they want, a few retailers are already greeting them with the right experience, the right selection of products and nearby service and support. 

Case in point is Staples, second only to Amazon in North American online sales. Staples is well into a major transformation in which the retailer has expanded to more than a million SKUs and made it convenient for customers to buy online and have items delivered or waiting for pickup in a nearby store.  84 percent of customers are businesses, and Staples provides them easy access to tech repairs, 3D printing, Apple products and, soon, a Steelcase store within a store. 

Speaking at IRCE, Staples EVP of Global E-Commerce, Faisal Masud, described design, performance and search improvements that helped to increase sales conversions by 10 percent and moved revenue per online visitor up 9 percent.

Staples personalizes the e-commerce session with your local store info to facilitate cross-channel buys. The company saw an “exponential improvement in sales” after revamping mobile to display just the products customers care about, and earlier this summer a new tablet app immediately increased conversions.

Underpinning the commerce anywhere strategy are inventory systems that recognize both store and online orders, including any order placed via a mobile app. “Without a seamless unified inventory model, the Omni-channel experience would not be possible,” said Masud.

For a closer look at Staples’ transformation, read more by Internet Retailer managing editor Zak Stambor.

Watch here for IRCE insights from Shop Direct head of e-commerce Paul Hornby, who details the company’s journey as it went from catalog retailer to top ten on the Internet Retailer Europe 500.

Read more about how Oracle helps retailers deliver Commerce Anywhere, as well as media coverage of Oracle’s recent work with retailers worldwide.


David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.

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