By David Dorf-Oracle on Jan 02, 2014
As we welcome the new year, I usually post my predictions for the future of the retail industry. But given my dismal track record, I thought it might be better to look back at all the things that have shaped retail since this blog began in 2008. Technology has become a huge driver in defining the new customer experience, so its more important than ever to monitor the landscape. Below are a sampling of postings that introduced new concepts or trends. Pick a few and think about how far we've come in this short time.
|Apple iBeacons in the Store (2013)|
The thread that ties all these themes together is Commerce Anywhere. Whereas retailers often controlled the agenda in the past, consumers are now firmly in control, defining the ways in which they wish to shop. And of course they want it all: anytime, anywhere, anyplace. So its only fitting that I rename this blog the Commerce Anywhere Blog. The focus remains on stories about delivering the best customer experience with special focus on applying emerging technologies.
Commerce Anywhere isn't just about bring the physical and digital stores together. Its impacts are wide and deep, affecting every business process in the enterprise. At Oracle Retail, we continue to provide solutions that enable Commerce Anywhere for the world's best retailers.
Welcome to 2014.